Fry, Inc. Offers Expert Web Site Analysis for Half-Off to New Customers Through June
Data Reporting and Analysis Services helps e-retailers prepare Web sites
and anticipate traffic for holiday shopping
Ann Arbor, Mich. – April 22, 2003 – Fry, Inc. announced today that it would offer its Data Reporting and Analysis Services at an exclusive, 50 percent-off price for new customers through June 30, 2003. Fry is a leader in developing e-commerce solutions that enable retail companies to compete, build their brand and conduct business effectively with their customers through an online experience.
Fry’s Data Reporting and Analysis Services are available at a half-off price of $6,000 only to new customers through June 2003. Using the award-winning WebTrends technology tools from NetIQ, Fry’s Web site analysis allows e-retailers to actually see how investments in their Web sites are impacting business and prepare for this year’s critical holiday shopping season. Fry is one of NetIQ`s sponsors in a series of free seminars entitled, `Getting Results With WebTrends.` More information on the offer and seminars can be found at www.fry.com/data.
“This is a great offer for e-retailers looking to prepare their sites and speed past the competition in the 2003 holiday season,” said David Fry, CEO of Fry, Inc. “Online user numbers in 2002 were up significantly, bandwidth-per-user was up significantly and those users were far more sophisticated and demanding than ever before. Online stores that had solid, reliable sites with deep and broad information on their merchandise enjoyed a successful holiday season.”
Fry’s Web site analysis provides a detailed written report to customers and suggests future actions to quickly improve the site’s performance. Some of the offerings in Fry’s Data Reporting and Analysis Services include:
• Site traffic analysis, including navigation, interest funnels and early exit analysis;
• Process level/drop out analyses, including order, registration and checkout processes; and
• Page-level analyses, such as content, layout and jumps-from.
“Our data analysts review your site logs and transaction information to model customer behavior and determine how your site is being used in the real world,” said Steve Burt, business development manager for Fry, Inc. “With this analysis, we help you bridge the gap between time, money and resource investments in your site and your actual, concrete business results.”
To learn more about Fry’s Data Reporting and Analysis Services, contact Burt at (734) 887-7411 or roi@fry.com.
About Fry, Inc.
Fry, Inc. helps organizations conduct business transactions, disseminate information and build customer relationships electronically. The firm designs, builds, hosts and manages Web-based applications for clients such as Crate and Barrel, Godiva Chocolatier, Unilever, HGTV, Food Network, Spiegel, Eddie Bauer, AAA Michigan and the Auto Club Group, Brookstone, Domaine Chandon and the National Association of Home Builders. Online operations created and managed by Fry generated nearly $1 billion in 2002. The company has offices in Ann Arbor, New York and Chicago and specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy. Established in 1994, Fry is privately held and maintains an equity relationship with Summit Partners, a leading private equity and venture capital firm.
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