RichFX launches Rich Catalog;Enabling Retailers and Businesses to Put their Print Online
NEW YORK, NY – April 23, 2003 – RichFX announces the release of Rich Catalog, a turnkey solution that transforms existing print collateral, such as catalogs, circulars and product brochures into an online, interactive communication tool. Formerly known as Catalog Accelerator, Rich Catalog delivers an enhanced online browsing experience for multi-page print media. Rich Catalog improves on the original print with interactive features such as the ability to “flip” virtual pages and to click for more details. Rich Catalog delivers outstanding ROI from increased sales, reuse of existing creative investments and perfect brand and channel cohesion.
Rich Catalog includes notable enhancements over earlier versions such as a larger and more detailed page view for broadband users, viral distribution, rich media product enhancements and an improved user interface.
Rich Catalog now offers an enhanced, higher resolution page view that delivers better images and more detail for users with broadband or higher resolution displays.
In addition, Rich Catalog also includes an "Email to Friend" feature that promotes viral distribution of print collateral for increased distribution and product exposure at no additional cost.
Rich Catalog also supports the addition of rich media product enhancements from RichFX including zoom, color change and rotation. "Rich Catalog brings the out-of-store shopping experience up a level of magnitude. Combined with Rich Zoom and Rich Color Change, Rich Catalog surpasses traditional print by providing an interactive shopping experience that brings the product virtually in the hands of the customer” said Christophe Cremault, Vice President of Marketing at RichFX.
Additionally, Rich Catalog has many new enhancements that make online catalog browsing more convenient and easy. "We collected customer feedback and conducted usability studies with real users” said Ken Hoyle, Director of Marketing at RichFX. “Our customer-focused approach also includes an anonymous feedback form in Rich Catalog -- users can send a ‘thumbs-up’ or ‘thumbs-down’ response along with additional comments to RichFX`s product marketing team,” he continued.
A hosted solution that complements existing websites, Rich Catalog can also connect to existing e-commerce systems, completing the browsing and purchasing loop for increased conversion and revenue.
About RichFX
RichFX develops and provides innovative imaging technologies that enhance online and offline commerce. As a provider of Hosted Image Technologies since 1997, RichFX leverages print collateral, such as catalogs and circulars, and brings it online, surpassing the original and delivering outstanding ROI by increasing sales and assuring perfect brand and channel cohesion. Leading retailers and manufacturers such as Coach, Spiegel, Tommy Hilfiger, Pier 1, Neiman Marcus, Franklin Covey, American Express and the Home Shopping Network have used RichFX solutions to enhance the visual communication of their products and build their brands online. RichFX is funded by premier financial institutions, including Morgan Stanley, Mellon Ventures and Deutsche Bank Alex Brown as well as Internet leader RealNetworks®, Inc. Additional corporate and product information can be found at http://www.richfx.com.
Contact:
Ken Hoyle
Director of Marketing, RichFX
Tel 646-274-7271
Email: kenh@richfx.com ###
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