AppendX Grows Revenue with Seamless, Multiple Pass Database Enhancement
Contact: John Strickling
Glasure Group
(727) 821-8700
john@glasuregroup.com
AccuData America Announces Innovative E-mail Append Solution
Ft. Myers, Fla. - AccuData America, a leading national marketing strategies company, has launched a new product that enables users to easily expand their marketing and revenue opportunities at low cost. AppendX E-mail takes an industry-leading approach in automatically appending e-mail addresses onto existing customer files.
¡°We know that current customers represent some of the best opportunities for additional revenue,¡± according to Paul Theriot, vice president of AccuData. ¡°With AppendX E-mail, we establish a new and highly cost-effective marketing channel to those customers.¡±
How it works ¨C and why it¡¯s better
Initially AppendX passes the user¡¯s existing customer list, their house file, through its own proprietary databases of e-mail addresses. Although many marketing companies stop after that first match, AppendX then passes the list through a series of large consortium e-mail databases to achieve the highest possible match rates. These additional passes are seamless, requiring no follow up by the user. ¡°This transparent, low-cost extra effort is what makes AppendX different,¡± added Theriot. ¡°The users no longer have to spend any time or money shopping around for additional databases. We¡¯ve already done all the work for them.¡±
The AppendX process requires only the names and postal addresses from a company¡¯s house file, and can match on an individual or household level. AccuData then sends a personalized e-mail message to the company¡¯s customers, requesting permission to communicate with them via e-mail. AccuData manages the opt-outs and provides a clean list.
Unique services
AppendX pricing is fluid and highly competitive. There are no additional costs for any of its unique services and value-adds.
¡ñ AppendX gives users exclusive marketing opportunities. In addition to the standard databases, AccuData uses specialized niche databases.
¡ñ The entire append process takes as little as 7-10 days.
¡ñ The multiple-file matching process requires no additional effort or time from users. AppendX performs second, third or fourth-file passes if needed, all seamless and transparent.
¡ñ Highest and most accurate match rates as a result of multiple file matching.
Ask the experts
With AppendX, AccuData also provides ongoing consultation along with a thorough and complete how-to manual on using e-mail addresses for maximum effectiveness. For users, this means expert advice and instruction is always available at no extra cost.
¡°Our customers are going to immediately recognize that we¡¯ve taken all the hassle out of a project that could have been highly labor intensive for them,¡± said Theriot. ¡°In a quick turnaround time, we provide a broad spectrum of lists, a high number of matches, no pricing surprises, and more than likely a very high ROI.¡±
About AccuData America
Founded in 1990, AccuData America is a leading provider of services that help identify, capture, retain and grow customer databases. With real-time access to all the major marketing databases in the country, AccuData America helps direct marketers and list owners maximize their business and marketing objectives. AccuData America is located at 4210 Metro Parkway, Suite 300, Fort Myers, FL 33916.
Telephone: 800-732-3440 X 4233, e-mail
p.theriot@accudata.com or www.accudata.com
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