Big growth for a small retailer
The growth of web-based shopping is affecting even small retailers. Tiny DiscoverThis.com will break seven figures in sales this year and could go well over that if an expected 300% increase in sales materializes, owner Marianne Cursetjee tells InternetRetailer.com. “Shoppers are becoming more aware of the Internet as a place to buy hard-to-find things,” she says. “You can’t just run down to Toys R Us and find the specialty type of science kits that we sell.”
DiscoverThis.com recently signed an outsourcing agreement with Co-operations Inc., a third party fulfillment company, to pick, pack and ship DiscoverThis.com’s inventory. DiscoverThis had handled fulfillment out of Cursetjee’s home.
In addition to the general growth of e-retailing, Cursetjee attributes DiscoverThis.com’s growth to paid placement marketing with Overture Services Inc. and Google Technology Inc.’s AdWords program, and to search engine page optimization to land high in non-paid results. “Most of our traffic comes from Google,” she says. “Their users seem to be more tech savvy and they reach the kind of people who are interested in the types of kits we sell.”
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