Bluefly.com Selects Speedera to Deliver Faster Off-Price Designer Shopping Experience
For Online Retailer, Speedera Accelerates Site Performance,
Enabling Bluefly to Handle High Traffic And Provide High Quality Images
Santa Clara, Calif.— April 30, 2003 —Speedera Networks Inc., the emerging leader in global content delivery services, today announced that Bluefly, Inc. (NASDAQ SmallCap: BFLY), a leading Internet retailer of designer brands at discount prices, selected Speedera`s Secure Content Delivery (SecureCD) service for its Web site, Bluefly.com (www.bluefly.com). With Speedera`s global content delivery network (CDN), including Secure Socket Layer (SSL) support, Bluefly.com will provide customers with a fast and consistent Web response - even at peak traffic times - as it fortifies its site for the 2003 holiday selling season. Bluefly is also saving on infrastructure costs by reducing the load on its own Web site.
"In the highly competitive world of Internet retailing, having a fast and reliable site that customers trust is a make-or-break issue," said Marty Keane, Bluefly`s Vice President of eCommerce. "We`re constantly looking for ways to improve our customer`s experience on the Web site and Speedera helped us do that by speeding up content delivery. What is most crucial is the consistent availability and delivery of high-quality images of our designer apparel, home accessories and luxury gifts so that customers can see and buy what`s in stock and ready to ship."
Enhancing The Customer Experience
Bluefly`s unique approach to retail combines the convenience of a catalog, discount prices like Loehmann`s, designer fashions like those offered at Barneys, and world-class service like that offered by Nordstrom. The online retailer has not only distinguished itself by offering designer fashions at deep discounts, but by offering an unparalleled customer experience. Key to that is ensuring that Bluefly`s Web site is always up and always secure, so that customers know they can visit any time, and can trust that their transactions are safe and protected.
To that end, Bluefly chose Speedera`s SecureCD service to deliver images of its apparel and other goods. This rich content is delivered in encrypted form from the Speedera edge network servers, enabling Bluefly to offload traffic from its origin server and reduce processor-intensive encryption. By outsourcing this service, Bluefly didn`t have to invest in costly hardware. The results, according to Keane, have been better performance and better scalability - and at the same time the company slashed its content delivery costs by 50 percent.
"CDN services are ideal for online retailers like Bluefly who must visually showcase to the highest degree the quality and style of its designer offerings," said Ajit Gupta, President and CEO of Speedera Networks. "Speedera eliminates performance worries for retailers so they can focus on their business priorities: satisfying the customer, extending their global reach, and enhancing the bottom line."
Bluefly rounds out Speedera`s roster of online retail customers, which also includes Amazon.com, American Eagle Outfitters, Clarins, Gateway, HPShopping.com, Overstock.com, Shari`s Berries International, Vans and others. Speedera`s CDN is one of the largest content delivery networks in the world, with connectivity to over 1,000 carrier backbones and with points of presence in the Americas, Europe and the Asia-Pacific region. Speedera`s network is rated as the fastest and the most consistent CDN by independent third party tests. The company was recognized in 2002 as "Best CDN" and "Up-and-Coming Streaming Company to Watch" by Streaming Magazine and received the 2002 Codie Award for "Best Internet Facilitation Product or Service" from the Software & Information Industry Association (SIIA). In October 2002, Speedera was named to Forbes` "Best of the Web" B2B Directory.
About Speedera Networks
Speedera Networks, Inc. is a leading global provider of award-winning Internet services for reducing costs and improving enterprises` Web presence through superior performance, quality, availability, scalability and security. The company`s edge delivery network is deployed in the Americas, Europe and the Asia-Pacific region, with connectivity to over 1000 carrier networks. Speedera`s SpeedSuite services include a comprehensive set of next generation streaming, content delivery, failover, global load balancing, security and management services, all based on a common global traffic management infrastructure and patented technology. The company`s customers include leading companies such as American Eagle Outfitters, DoubleClick, Macromedia, Microsoft, Network Associates, Sony Music Entertainment, Univision and Fox Broadcasting. The company`s investors include Banc of America Securities LLC, Continuum Group Ltd, Deutsche Bank AG, Hewlett-Packard Company, Oracle Corp., Industry Ventures and Trinity Ventures, among others. Speedera Networks is located at 4800 Great America Parkway, Santa Clara, CA, USA 95054-1227.
For more information about Speedera, please call +1 408-970-1500, visit http://www.speedera.com or email info@speedera.com.
About Bluefly, Inc
Bluefly, Inc. (NASDAQ SmallCap: BFLY) operates the world`s first full service outlet store for designer fashion, offering products from more than 350 designers at discounts of up to 75%. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Bluefly makes off-price shopping easy and convenient. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com
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