Lucky, a magazine on shopping that reaches more than 4 million women monthly, has partnered with GiftCertificates.com to launch LuckyGifts.com, a site where visitors can buy gift cards from Lucky advertisers including Gap, American Eagle Outfitters and Saks Fifth Avenue.
"Our readers are shoppers and this program offers them a great shopping experience within a brand that they know and trust," said Sandy Golinkin, vice president and publisher of Lucky.
LuckyGifts.com, developed and operated by GiftCertificates.com, features 15 retailers that also include Eddie Bauer, Macy’s, Payless Shoes and Sephora.com. Visitors can purchase one or multiple gift cards in values ranging from $25 to $200. The cards are mailed in most cases, though Sephora.com cards are e-mailed.
GiftCertificates.com, citing figures from the Tower Group, notes that the market for gift cards is expected to reach $55 billion this year, up 22% from 2003, and surpass $65 billion in 2005.
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