Among home and garden sites, eBay leads, says Nielsen/NetRatings
In terms of traffic, eBay.com dominates almost every market it’s in. The latest Nielsen/NetRatings report on home and garden retailing web sites places eBay Home far ahead of any other home and garden site on the web. EBay home hosted 2.59 million visitors for the week ending July 20, Nielsen/NetRatings reports, more than three times as many as number 2 HGTV, which hosted 739,000. Third was HomeDepot.com at 572,000, followed by Lowes.com at 559,000 and CompleteHome.com, at 417,000.
Home and garden brands that garnered the most ad impressions, according to Nielsen/NetRatings, were:
Miracle-Gro: 3.9 million
Glad: 1.6 million
Norelco: 1.56 million
Lenox: 959,000
Downy: 953,000
Trane: 869.000
ALL, 674,000
Tupperware, 658,000
Troy-Bilt: 525,000
American Standard: 469,000
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