Online shoppers are a fourth of the way through their shopping, survey says
Once people start shopping on the Internet they don’t want to stop. At least that’s what a survey by Shopzilla, the Los Angeles-based shopping search engine, seems to indicate.
Shopzilla polled consumers who made purchases on the web over the three-day Thanksgiving weekend and found that those shoppers had already completed 25% of their holiday buying. What’s more, nearly half of that group—47%—say they plan to avoid the crowds altogether this season and do all of their shopping on the Internet.
BizRate.com, a Shopzilla subsidiary, conducted the survey but does not have figures from previous years that researchers could use in a direct comparison. This year, BizRate queried nearly 4,500 online shoppers about their intentions.
Survey respondents spent an average of $242.25 on the Internet during the Thanksgiving weekend, a Shopzilla spokesperson says.
The study also indicates shoppers tend to spend more on the web if they have broadband Internet access. In fact, those with fast connections shelled out an average of $258.90, 18% more than the $218.83 spent by their neighbors with dial-up access.
41% of the shoppers who made online purchases during those three days took advantage of one or more of the 900 offers of free shipping offered by retailers. The products searched for most often on Shopzilla were digital cameras, televisions, watches, perfume and cologne, and women’s shoes.
Shopzilla lists products, prices and store ratings compiled from surveys of purchasers. The first three to five spots in each category are up for bid by retailers with high enough ratings to qualify.
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