Urban Outfitters, Inc. Selects 360Commerce’s Suite of Store Optimization Solutions
Austin, TX (May 9, 2005) - Urban Outfitters, Inc. (NASDAQ:URBN), a leading lifestyle consumer products company operating under the Anthropologie, Free People and Urban Outfitters brands, has target audiences and merchandise assortments as distinct as their brand names. As part of an overall technology plan designed to contribute to Urban Outfitters, Inc.’s vision of creating a differential shopping experience, Urban Outfitters, Inc. is implementing 360Commerce’s Point-of-Sale, Back Office and Central Office applications in all Urban Outfitters and Anthropologie stores globally.
Urban Outfitters, Inc’s top priority is continuing to deliver the excellent customer service their stores are known for, while reducing the cost of ownership on their store systems. Needing to support varied store formats, brands and target audiences, Urban Outfitters, Inc. found 360Commerce’s Java- and standards-based software suite to be the solution best suited for the job. “With proven implementations in environments similar to ours, 360Commerce is able to offer not only the technical environment needed, but also the functionality we require,” said Calvin Hollinger, CIO for Urban Outfitters, Inc. “360Commerce’s ability to run on our choice of an open source platform with IBM’s Integrated Retail Environment for SUSE LINUX (IRES), combined with enabling our store associates to provide an outstanding customer experience more easily, should provide us with a rapid return on our investment.”
360Commerce will partner with Urban Outfitters, Inc. to begin deployment of the technology to all Urban Outfitters and Anthropologie stores globally.
About Urban Outfitters, Inc.
Urban Outfitters, Inc. is an innovative specialty retailer and wholesaler which offers a variety of lifestyle merchandise to highly defined customer niches through 73 Urban Retail stores in the United States, Canada, and Europe; an Urban catalog and web site; more than 60 Anthropologie stores in the United States; an Anthropologie catalog and web site; and Free People, the Company’s wholesale division, which sells its product to approximately 1,100 specialty stores, department stores and catalogs, as well as through two Free People stores and web site. The wholesale division sells its products under two labels: Free People and bdg.
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