VitalStream Partners with EyeWonder to Launch Advertising Supported Video-On-Demand Platforms for Web Publishers
Joint solution allows publishers to monetize their media assets
Irvine, CA and Atlanta, GA - May 11, 2005 - VitalStream, Inc. (OTC Bulletin Board: VSTH), a streaming media solutions and global content delivery provider and EyeWonder, Inc., the leader in online video advertising solutions, today announced the launch of video advertising supported versions of VitalStream`s MediaConsole(r). VitalStream`s MediaConsole videos on demand (VOD) solutions are already in use by many Fortune 500 clients across the Web. The partnership will enable existing and new MediaConsole clients to easily and efficiently monetize online video content through the implementation of in-stream advertising campaigns powered by EyeWonder.
"EyeWonder`s Fortune 1000 advertisers have been benefiting from the power of in-page video ads for five years, and now they are clamoring for new in-stream inventory," notes David Breckling, CEO of EyeWonder. "VitalStream and EyeWonder have joined forces to give advertisers the ability to reach the most engaged opt-in video audiences with a seamless, in-stream advertising experience. Best of all, these highly-valuable placements can be sold to advertisers very similar to the way they buy TV spots, and they are available immediately."
Using VitalStream`s VOD solutions and EyeWonder`s proven online video advertising capabilities, the companies are offering a solution tailored for publishers, advertising agencies and media buyers. Media buyers can easily purchase video ad inventory across participating VitalStream customer sites. VitalStream`s EyeWonder-enabled service offers trafficking control, flexible content-management features and detailed ad reporting to help users fulfill media buys and track ad performance.
The VitalStream / EyeWonder solution is already in use at one of online advertising industry`s top resource sites, iMediaConnection. Its new video portal, called iMedia Insight, resides on its homepage at www.imediaconnection.com, and features an interactive video play list and 15-second video ad placements. "This new ad supported VOD platform makes bringing more video online easy, both on the technical side and on the financial side," notes Joshua Messinger, Vice President of Publishing at iMedia Communications. "The fact that we can now monetize our video by selling ad inventory enables us to bring even more video to our site, which makes each visit even more engaging and rewarding for our audiences."
In-stream advertising represents a large part of the projected growth for the online video ad industry. A February 2005 report from the Online Publisher`s Association (OPA) reveals that online video poses an increasingly rich opportunity for both interactive advertisers and publishers. This study found that 27 percent of respondents watch online video at least once a week and five percent watch it on a daily basis. Of the 70 percent of respondents who said they had seen a video advertisement online, nearly 45 percent said they had taken positive direct response action as a result of seeing that ad.
"This joint offering with EyeWonder fits perfectly within our growth strategy of providing solutions for customers in one of our key target markets," reports Philip N. Kaplan, president and COO at VitalStream. "Video ads are clearly the future of online advertising, and we are proud to have a solution that gives VOD customers the ability to monetize their media assets through advertisers."
EyeWonder and VitalStream will be formally unveiling its new ad supported VOD solution at next week`s Streaming Media East 2005 Conference & Exhibition, May 17 and 18, 2005, at the Hilton New York in New York City. Visitors are encouraged to visit VitalStream`s booth number 101 for a full demonstration of this new offering.
About EyeWonder
EyeWonder, Inc. is the Internet`s leading provider of online video advertising products and services. Video ads have been proven to deliver results unmatched by conventional online ads, and EyeWonder puts the power of Macromedia Flash video into today`s widest variety of online ad placement options. Founded in 1999, the company offers advertisers, agencies, and online publishers the most comprehensive suite of video ad options including Instant-Play, Lean-In and Self-Select video ads, which dramatically enhance the impact and effectiveness of any Internet ad campaign.
EyeWonder`s video ad experts support every campaign from creative consultation and development, to Q/A testing, trafficking, and reporting. EyeWonder has served the bulk of Fortune 1000 advertisers and its video ad products are accepted by over 600 online publishers including Yahoo!, MSN and AOL. For more information, please visit http:/www.eyewonder.com.
About VitalStream, Inc.
VitalStream, Inc., a wholly owned subsidiary of VitalStream Holdings, Inc. (OTC: VSTH), is a global provider of integrated content delivery services that enable businesses to broadcast digital media and communications to worldwide audiences via the Internet. The company provides complete solutions, including audio and video streaming, live event broadcasting, media asset management, integrated Web hosting and consulting services, that seamlessly integrate with today`s leading streaming media technologies. To ensure a worldwide reach, VitalStream engineered its award-winning content delivery network certified for quality delivery in the United States, Europe and Asia. For more information, visit www.vitalstream.com.
Forward Looking Statements
This news release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ materially from those indicated by these statements as a result of various important factors including, but not limited to, the possibility that VitalStream`s new product offerings based upon or incorporating its partners` proprietary technology may not predictably be accepted by its customers, and other factors that are discussed in "Risk Factors" and elsewhere in the Annual Report on Form 10-K of VitalStream Holdings, Inc. and other documents periodically filed by VitalStream Holdings, Inc. with the SEC. Such forward-looking statements speak only as of the date of this release. The company is under no obligation and expressly disclaims any obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise.
VitalStream is a registered trademark of VitalStream, Inc. All other trademarks are property of their respective holders.
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Linda Barger
LEWIS PR for VitalStream
Tel: +1 619 516 2559
AOL IM ID: lindabichat
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