DemandTec Delivers Analytics Application For Demand Based Management
SAN CARLOS, Calif. – May 2, 2003 - DemandTec Inc., the
leading provider of Demand Based Management (DBM)
software for price and promotion optimization,
announced today the introduction of a powerful new
business analysis application for DBM, DemandTec
Analytics™. DemandTec Analytics supports performance forecasting and tracking to drive profitability and increased marketshare, for both retailers and manufacturers.
DemandTec Analytics helps to effectively manage
brands, categories and product assortment. The
web-based dashboard provides at-a-glance displays that
show the status of business metrics with easy to
understand interfaces, such as interactive charts,
allowing business managers to be notified when to take
action. For example, category managers can identify
shifts in category mix and asses their financial
impact, allowing for better management of the overall
product mix.
DemandTec Analytics, part of the DemandTec 3 Platform,
is based on an advanced analytics architecture that
delivers leading edge performance and scalability.
This flexible tool directly accesses and analyzes the consolidated and cleansed data stored within the DemandTec 3 Platform. DemandTec Analytics provides powerful analytic capabilities and presents a single, unified view of information through a web-based dashboard, easily accessible within the same applications used to generate prices and promotions.
DemandTec Analytics is extensible and customizable,
leveraging leading edge analysis and reporting tools
to create interactive graphs and generate spreadsheets
within Microsoft Excel.
"To make the most informed business decisions,
retailers need to take into account competitive
position, financial goals, and the impact of external
factors," said Dan Fishback, president and CEO of
DemandTec. "DemandTec has been providing retailers
with business-critical forecasting and optimization
for pricing and promotion that is directly impacting
their bottom line. With the introduction of DemandTec Analytics, we can provide our customers with new intelligence metrics monitoring capabilities, giving them the ability to more effectively track and manage business performance."
About DemandTec
DemandTec is the leading provider of Demand Based
Management software for price and promotion
optimization. The company`s applications offer a
powerful way for retailers and manufacturers to
accurately forecast consumer demand on hundreds of
thousands of items simultaneously, and execute
optimized strategies that meet quarterly and annual
business goals for sales, profit, and price image.
DemandTec customers include RadioShack, Longs Drugs,
H-E-B Grocery Co., D`Agostino Supermarkets, and D&W
Food Centers. For more information, please visit www.demandtec.com.
jill m dornan
dornan communications
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direct/mobile: 503.262.6505
fax: 760.502.3354
email: jill@dornancom.com
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