1-800-FLOWERS.COM Selects Endeca And Guided NavigationSM For Improved Overall Customer Experience In Time For Busy Mother`s Day Holiday
Endeca InFront™ to Provide Enhanced Shopping Environment, Dynamic Merchandising and Improved Customer Relationship Marketing Capabilities to Top 10 Online Retailer
CAMBRIDGE, Mass., May 5, 2003 - Endeca, the only provider of Guided Navigation and advanced search solutions, today announced that 1-800-FLOWERS.COM®, a leading multi-channel retailer of thoughtful gifts for all occasions, has chosen Endeca InFront for advanced search, Guided Navigation and dynamic merchandising of its online site. Endeca InFront will provide the ability for 1-800-FLOWERS.COM to better react to customer shopping trends, delivering an enhanced overall customer shopping experience just in time for Mother`s Day, one of the retailer`s largest holidays of the year.
One of the most recognized brands in gift-retailing and one of the most highly trafficked online retail sites, 1-800-FLOWERS.COM provides a broad range of unique gift products including flowers, plants and gourmet foods to customers around the world. As its site content is vast and constantly changing, 1-800-FLOWERS.COM needed a robust best-of-breed search and navigation solution that could easily manage and present the dynamic content in their available product line to help users more quickly and easily find the products they are looking for, while also exposing them to other related items they may not know exist.
"In deepening the relationship with our customers we recognized the need to provide a more personalized shopping experience for our customers," said Robert Wilson, director of Internet marketing, 1-800-FLOWERS.COM. "By implementing Endeca InFront with Guided Navigation, we are now able to answer some of the needs of our customers by providing them with a fast, easy, interactive and manageable experience for locating gifts for the important people in their lives."
1-800-FLOWERS.COM customers are now given exposure to the hidden value in its product lines using Guided Navigation functionality. This functionality guides users through their search experience by providing all the relevant next steps for refinement, ultimately leading them to the best choices based on what they are looking for. And with Endeca InFront`s dynamic merchandising functionality, 1-800-FLOWERS.COM is now able to leverage related items based on the individual users` queries, improving their ability to sell more.
"Endeca is pleased to have been selected by a retailer with the prestige and presence of 1-800-FLOWERS.COM. It truly validates the value our technology brings to online catalogs," said Steve Papa, CEO and founder, Endeca. "Guided Navigation is an ideal fit for what 1-800-FLOWERS.COM wanted to accomplish in improving their customers` ability to find more gifts among their product lines. With Endeca InFront, they now have the ability to guarantee more targeted results for their customers and to leverage user behavior information to build a competitive advantage."
With the added help of the Endeca Studio tool available with Endeca InFront, 1-800-FLOWERS.COM management will now be able to make adjustments to merchandising and product promotion in real time, allowing the company to be more proactive to the needs of its customers. Various teams around the company will be able to access highly detailed information on decision-making pathways that users are taking. As a result, 1-800-FLOWERS.COM will have the information it needs to increase conversion rates through merchandising of relevant items based upon related navigation paths selected by users. This site control will allow the company to further maximize its relationships with its customers.
Endeca`s Guided Navigation with advanced search solutions help businesses across a variety of sectors like retail, financial services and business-to-business with applications that address the information overload problems associated with content, catalog and enterprise information access and retrieval. Endeca solutions are built on innovative technology that makes it possible for the first time to offer Guided Navigation and advanced search on structured and unstructured information with high performance, and low total cost of ownership, even at massive scale.
About Endeca
Endeca offers innovative advanced search and Guided Navigation(SM) information delivery solutions for companies who need to integrate, discover, and navigate enterprise data to solve the business problems associated with information overload. Endeca technology is already at work for leading retail, financial services and business-to-business companies like Barnes & Noble, Putnam Investments, and Arrow Electronics. Endeca solutions empower users to explore and discover relevant relationships in data and find accurate and precise results with unprecedented speed. Patent-pending algorithms provide a scalable, Web-based infrastructure for data exploration, leading to highly relevant and meaningful search results every time. This technology can be applied across a wide-range of enterprise and customer applications including Customer Relationship Management (CRM) analytics, catalogs, directories, search and portal integration. Endeca is a privately held company headquartered in Cambridge, MA and is backed by leading venture capital firms including Ampersand Ventures, Bessemer Venture Partners and Venrock Associates. Endeca is an IBM Advanced Business Partner and is a preferred provider of IBM`s WebSphere Commerce Group. For more information, please visit www.endeca.com or email us at info@endeca.com.
About 1-800-FLOWERS.COM®
For more than 25 years, 1-800-FLOWERS.COM has helped millions of customers connect to the people they care about with a broad range of thoughtful gifts, award-winning customer service and its unique technology and fulfillment infrastructure. The Company`s product line - including flowers, plants,
gourmet foods, candies, gift baskets and other unique gifts - is available to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800-FLOWERS® (1-800-356-9377) 24 hours a day; or by visiting one of the Company-operated or franchised stores. The Company`s collection of thoughtful gifting brands includes home décor and garden merchandise from Plow & Hearth® (phone: 1-800-627-1712 and web: www.plowandhearth.com), premium popcorn and other food gifts from The Popcorn Factory® (phone: 1-800-541-2676 and web: www.thepopcornfactory.com), gourmet food products from GreatFood.com® (www.greatfood.com), and children`s gifts from HearthSong® (www.hearthsong.com) and Magic Cabinsm (www.magiccabin.com). The Company`s Class A common stock is listed on the NASDAQ National Market (ticker symbol "FLWS").
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Endeca, Endeca Navigation Engine, Endeca InFront, Endeca ProFind and Endeca Data Foundry are trademarks and Guided Navigation is a service mark of Endeca Technologies, Inc. All other product and service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations
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