.
As with other growing businesses, CRM means much more to Cold Stone Creamery
than just managing a forecast or launching a marketing campaign. After carefully
evaluating a number of on-demand services to accomplish their objectives, Cold
Stone Creamery ultimately chose NetSuite for advanced functionality beyond traditional
CRM including:
• Managing the entire process of evaluating and awarding franchises. NetSuite
CRM+ partner relationship management capabilities will be key in
CRM+ franchise-relationship
building.
• Selling online as easily as selling in stores. Cold Stone will use NetSuite
CRM+ instant ecommerce capability to expand its online selling
CRM+ capabilities.
• Advanced customization capabilities to capture data unique to the Cold Stone
model. NetFlex, NetSuite`s advanced customization and integration framework,
will allow Cold Stone to track data such as training compliance, store compliance,
equipment standards and franchise leases.
Sally Bell, Cold Stone Creamery Vice President of Special Projects, whose favorite
Creation is Mint Mint Chocolate Chocolate Chip®, said, “We need more than just
traditional CRM. Cold Stone Creamery needs CRM plus ecommerce, CRM plus partner
management, CRM plus customization. We are looking forward to how the NetSuite
CRM+ package will help us achieve our goals while continuing to support
CRM+ and benefit
our franchisee community.”
Zach Nelson, CEO of NetSuite, whose favorite Creation is Mudpie Mojo®, said,
“Cold Stone Creamery is one of the most innovative and fastest growing companies
in the world, and we are extremely happy to partner with them. Cold Stone Creamery
is changing the way people think of ice cream, and with NetSuite, they will change
the way people think about running a business.”
About Cold Stone Creamery
Cold Stone Creamery aims to deliver The Ultimate Ice Cream Experience®, and this
vision is carried through by a community of franchisees passionate about ice
cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh
daily in each store, and then customized by combining a variety of mix-ins on
a frozen granite stone. With more than 1,000 stores from coast to coast, Cold
Stone Creamery currently operates in 47 states including Alaska, Hawaii, the
Caribbean and Guam. Cold Stone Creamery is an independently owned franchise
system, headquartered in Scottsdale, Ariz. For more information about Cold Stone
Creamery, visit the company`s Web site at www.coldstonecreamery.com .
About NetSuite
NetSuite enables companies to manage all key business operations in a single,
integrated system, which includes customer relationship management; order management
and fulfillment; inventory management; finance; ecommerce and Web site management;
and employee productivity. NetSuite is delivered as an on-demand service, so
there is no hardware to procure, no large, up-front license fee, and no complex
set-ups. Finally, NetSuite`s patent-pending "real-time dashboard" technology
provides an easy-to-use view into role-specific business information that is
always up-to-date. For more information about NetSuite, visit: www.netsuite.com
.
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