Hitwise Launches Online Competitive Intelligence Service in the USA And Completes the Online Picture
NEW YORK, May 5 -- Today, Hitwise announced the availability of its online competitive intelligence service for the US market. With profitable operations in five countries including Australia, United Kingdom, Hong Kong, Singapore and New Zealand -- the Australian-based company has brought its successful business model to the US market.
Hitwise currently monitors how more than 10 million US Internet users interact with over 200,000 online businesses, across 150 industry categories, on a DAILY basis. Combining this sample with the company`s existing sample of 15 million users across existing markets, Hitwise monitors and reports on the activity of over 25 million Internet users worldwide -- the largest sample ever assembled.
Via relationships with US-based Internet Service Providers (ISPs) and opt-in mega panels, the service monitors the largest, representative sample of US Internet users of its kind. As a result, with its unique data collection methodology, Hitwise is able to complete the online picture for business executives who require a range of market and competitive insights in order to make timely and effective business decisions.
Because Hitwise collects its data primarily from ISPs, the "backbone of the Internet," the company is able to cost effectively monitor how more people visit more websites than any other Internet measurement service. This means that for the first time, companies with a small or medium-sized online presence, which previously have not been monitored by panel-based firms, can now affordably benchmark their performance against the competition.
According to Hitwise CEO, Andrew Walsh, "Over the past five years, the company has built a categorized database of unprecedented home, work and education Internet usage information based on the activity of millions of people. As a result, Hitwise is in the unique position to provide `Fortune 1000` marketers who are not necessarily ranked in the top 500 with daily insights on how their customers behave online, and interact with competitive brands."
Working with over 500 clients worldwide including AXA Financial, Hilton International, Johnson & Johnson, Procter & Gamble and Sony, Hitwise is not considered a traditional "panel" audience measurement product. Rather, the service provides unprecedented breadth, depth and timeliness of data in a user-friendly interface that allows Hitwise clients to achieve greater success in areas such as:
-- Understanding the online competitive landscape
-- Identifying partnerships and alliances
-- Optimizing content development
-- Developing effective marketing and PR programs
-- Gaining insight into behaviors, mindsets and preferences of online
users
-- Optimizing search engine relationships
-- Monitoring the impact of online and offline campaigns
-- Executing trend analysis on shifts in the overall market or a specific
industry
According to AutoTrader Digital Marketing Manager, Jonathan Williams, "The breadth of the sites measured, combined with the massive Hitwise sample size, ensures that we have access to in-depth market analysis every day."
Hitwise has also taken a leadership position in the industry by engaging leading global audit firm PricewaterhouseCoopers to provide a quarterly independent report on the company`s privacy policies with respect to its monitoring methodology and the integrity of the data. The Hitwise service carries the PWC seal to signify the successful results of this report.
About Hitwise
Hitwise is the world`s leading online competitive intelligence service providing companies with daily insights into their online competitive environment. Hitwise uses ISP user activity logs and opt-in mega panels to anonymously monitor the surfing habits of local Internet users, covering home, work and educational usage. Hitwise has built the largest sample of Internet users in the world with more than 25 Million people across 6 key markets. Hitwise is headquartered in Melbourne, Australia and offers its service in Asia Pacific, the UK and the USA.
Media Enquiries
Lizzie Babarczy
Lizzie.babarczy@hitwise.com
+ 1 212 331 1283
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