LINCOLN, MA - May 16, 2005 - PreVision, the relationship marketing agency, today announced that it has named Philip Hussey vice president, group director of strategic marketing services. He brings extensive, executive-level experience in all aspects of direct marketing to the role.
Hussey`s responsibilities include the overall development and delivery of strategic marketing services at PreVision, including managing client relationships, allocating budgets, integrating analytics and data into marketing strategies and leading the development of client projects.
Most recently, Phil was with Rapp Collins Worldwide in Dallas, where he was senior VP/relationship manager. For the last 5 years, he managed the largest portfolio of accounts for the Dallas office, leading a team of over 40 professionals to deliver integrated marketing solutions including analytics, database/technology, website development, e-mail, media services, brand planning, and supporting creative/production. Phil worked with senior marketing executives to develop strategy and implement on a large scale at blue chip companies including JC Penney, Office Depot, SBC, Hyatt, Continental Airlines, SunTrust Bank, and DIRECTV.
Prior to Rapp Collins, Phil spent three and a half years at Walt Disney Attractions in Orlando, where he helped pioneer their CRM, lead generation, and upgrade/cross-sell programs. Before Walt Disney Attractions, Phil spent nine years at Marriott International, where as director of frequency marketing, he managed multiple frequency marketing programs, achieving consistent growth that culminated in the creation of Marriott Rewards.
He holds a master`s in business administration degree from George Washington University and a bachelor`s in business administration degree from Michigan State University.
PreVision is a multi-channel relationship marketing agency helping brands drive high-performing acquisition, upgrade and retention programs through the deepest possible behavioral insights. Integrated strategic, analytic, creative and data management services support breakthrough communications that help companies grow profitable, long-term relationships with their customers. Discover how PreVision makes a difference for such clients as IKEA, Christian Dior, GlaxoSmithKline, Pfizer, Abbott, Bayer, Stop & Shop, Cole Haan, Talbots, Toys"R"Us and Stride Rite by visiting www.previsionmarketing.com.
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CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com
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