Baseball Express Hits a Home Run with Detailed Web Site Analysis from Coremetrics
Specialty Retailer Improves the Shopping Cart Checkout Process and Scores with a 10% Boost in Online Revenue
San Mateo, Calif. – May 16, 2005 – Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Baseball Express (www.baseballexpress.com and www.softball.com ) has leveraged detailed analysis of online customer and visitor behavior from Coremetrics to improve its online checkout process and boost revenue 10%. Baseball Express is the largest United States-based direct marketer of baseball and softball equipment and apparel, and today serves over one million customers.
Baseball Express`s online sales account for 25% of its business, and that number is expected to grow to 35% in 2005. Recognizing this valuable growth opportunity, Baseball Express needed to quickly understand exactly how this channel was performing and optimize in time for the seasonal rush. After evaluating the leading Web analytics vendors, Baseball Express chose Coremetrics for its proven best practices, superior client services team, and LIVE (Lifetime Individual Visitor Experience) Profiles, which store a detailed behavioral history of all online customer interactions.
"We selected Coremetrics because they clearly understand the needs of online retailers and have built the best solution to improve online performance," said Richard Calentine, Internet analyst at Baseball Express. "Combined with an arsenal of best practices, it took just five weeks of using the Coremetrics solution for us to understand our site performance and recognize opportunities to improve processes to drastically increase revenues."
After implementing Coremetrics, Baseball Express immediately recognized that an abnormally high number of customers abandoned their shopping carts during the checkout process. Using the Coremetrics funnel report, Baseball Express discovered that its three-page registration process was highly confusing and was causing a high rate of page departures.
Baseball Express reduced the registration process from three pages to one page and immediately saw a 23% increase in the number of customers completing the checkout process. This in turn drove a 10% increase in online sales.
"Coremetrics services more top retailers than any competing Web analytics vendor, and we are pleased to share our deep knowledge of the online retail market across our entire customer base," said Joe Davis, president and CEO of Coremetrics. "This is a great example of how a retailer can leverage our proven best practices to recognize significant revenue improvements within weeks of using our solution."
About Coremetrics
Coremetrics is the leading provider of hosted Web analytics and precision marketing solutions. The company`s flagship product, Coremetrics 2005, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 400 brands including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria `s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo , California with offices across the U.S. and in London . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy .
Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
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