Merkle Launches Strategic Business Unit to Support Catalog Retail Customers
-- Dan Wells to Spearhead Catalog Retail Services Group --
Lanham, Md. -- May 5, 2003 --Merkle Direct Marketing, Inc. (www.merklenet.com), a leading provider of information-based database marketing services, announced that it has launched the Catalog Retail Services Group, a new business unit to support the catalog and retail vertical markets. The group will provide dedicated strategic database and analytical resources that enable multi-channel retail marketers to acquire and retain customers by tracking and interpreting customer activity data among retail, catalog, and Internet channels.
To lead the new business unit, Merkle appointed Dan Wells, who has nearly 20 years of experience in direct marketing management. As the unit`s vice president of business development, Wells will oversee business operations and program execution and provide strategic direction to Merkle`s catalog and retail clients.
"Merkle created the Catalog Retail Services Group as a direct response to the developing needs of these markets," said Dan Wells. "Merkle`s dedicated resources and unique database marketing solutions will enable our clients to maximize their cross-sell and up-sell opportunities by bringing together and interpreting consumer information from a variety of sources."
"As an ongoing effort to provide our clients will exceptional service, Merkle is excited to offer resources that are focused exclusively on the needs of the catalog and retail markets," said Merkle CEO and President David Williams. "The Catalog Retail Services Group encompasses Merkle`s full range of business offerings and brings together strategic planning, data content management and analysis, and program execution and evaluation."
To support its clients, the Catalog Retail Services Group will utilize two solutions that are unique to Merkle. First, the company`s Marketing Knowledge Center is a comprehensive database marketing solution that supports the critical areas of a successful direct marketing approach by analyzing, creating, executing and measuring the results of marketing campaigns. Second, Merkle`s Strategic Engagement Process sets the appropriate foundation for a successful, results-focused marketing program.
About Merkle
Headquartered in Lanham, Maryland, Merkle Direct Marketing, Inc. has delivered high-quality information-based database marketing services to clients across the United States for more than 30 years. By applying database marketing strategies and unparalleled database infrastructure to direct marketing programs, the company enables its clients to close the gap between marketing strategy and implementation, which can lead to significant improvements in new customer acquisition, customer retention, maximization and profitability. The company`s services and solutions include strategic consulting, business intelligence, marketing knowledge center development and maintenance, analytical services, data products, list processing, mail production and response processing services. A privately held corporation, the company has over 700 employees and approximately 300 clients. For additional information, contact Merkle at (301) 459-9700, or visit: www.merklenet.com.
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