Study Cites Dell, Yahoo! and Victoria's Secret for Online WinsThe latest e-commerce study by ActivMedia Research shows that online success comes in a variety of forms. The study, "Top 100 Consumer E-Commerce Websites," ranks Dell.com as the biggest revenue generator, with sales of $5 billion last year. Yahoo.com is the most highly trafficked site, with 32 million unique visitors. VictoriasSecret.com, one of the most watched e-commerce launches during 1998, takes the top spot for growth, with sales up 8,900% in 1999.
"Competition online is increasingly a race to run professional businesses that just happen to use a new communication tool, the Internet, as the primary marketing channel," says Harry Wolhandler, vice present of research at ActivMedia. "It is rapidly becoming integrated into the world of traditional business as players from both ends converge in the middle. Online pure-plays are growing backstage businesses to fulfill and deliver on sales commitments.
Traditional offline marketing leaders are growing adept at creating online sites or acquiring promising online startups to accomplish the same goal. From the other end, the Web pure-plays are building out, even as they merge, consolidate, acquire and spin off components to create a rational business model.''
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