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Press Releases Wednesday, May 14, 2003   
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FIRECLICK EXPANDS INTO CANADA

Leading Analytics Vendor Seeks to Capitalize on Hot Canadian Market

Mountain View, CA - May 13, 2003 - Fireclick, a provider of comprehensive easy-to-use Web analytics solutions, today announced the opening of a new Canadian sales office, signifying Fireclick`s steady growth and the increasing need online businesses have for Web analytics solutions. This expansion into the Canadian market will help deepen Fireclick`s presence in Canada and capitalize on the country`s growing number of online businesses.

"Fireclick closed an impressive first quarter for 2003 and we see our market opportunity expanding as multi-channel businesses work to continue their growth and improve their online presence," stated Ram Srinivasan, President and Chief Executive Officer of Fireclick. "Our recent success makes this an ideal time to break into our newest sales territory, Canada."

Fireclick`s Netflame Service: "Easy-to-Use" Web Analytics Netflame is a hosted application service for Web analysis that is available in three distinct service levels: Netflame, Netflame Plus and Netflame Enterprise - to meet the needs of online businesses of all sizes. Netflame has helped leading retailers such as Lillian Vernon, Radio Shack, Bed, Bath & Beyond, Tower Records, FAO Schwarz, Blair, Woolrich, American Eagle Outfitters, Patagonia, Venus Swimwear, Vivre and many others improve their Web sites and achieve success online.

For more information, or for a free 15-day trial of one of Netflame`s services, please contact salesinfo@fireclick.com. In Canada call 613-231-4302.

About Fireclick

Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick provides a comprehensive yet -easy-to-use Web analytics solution that enables online businesses to improve overFpar For more information, or for a free 15-day trialall operating results. By providing e-businesses with real-time actionable information about their customers, Fireclick`s flagship offering, the Netflame* application service, helps create a better experience for site visitors. Online businesses are rewarded with more site traffic, increased revenues and greater profits. Visit them at www.fireclick.com.

Fireclick and Netflame are registered trademarks of Fireclick, Inc. End of Content

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