Shoppers spent more than $402 million online on “Black Monday”
Online shoppers are continuing a tradition that has earned the name “Black Monday.” Customers made more than 5.2 million purchases on the web the Monday after Thanksgiving this year, worth $406 million, the biggest total for any day of the Thanksgiving weekend, according to VeriSign Inc., a provider of infrastructure services that support Internet transactions.
Meanwhile, comScore Networks Inc. says holiday online retail spending since Nov. 1 reached $6.15 billion through Sunday, an increase of 24%, compared to $4.95 billion spent during the corresponding days in 2003.
About 40% of seasonal online spending has been completed, comScore says. Spending on Thursday, Friday and Saturday of the Thanksgiving weekend showed year-over-year increases of 100%, 41% and 44%, comScore says.
The spending spree on the Monday after Thanksgiving has occurred for several years running and has become an annual event, much like “Black Friday” in offline retailing.
Retailers long ago began calling the annual ritual “Black Friday,” because it’s been the day each year when their accountants could switch to black ink when marking the financial ledgers.
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