Local search customers grow by 50% at CrossMedia
The number of consumers who used the Internet to research items for purchase at local stores grew by 52% during Thanksgiving week compared to 2003, according to figures from CrossMedia Services Inc., provider of local search options for retailers.
CrossMedia Services, which hosts web information about in-store promotions for retailers, including such well-known brands as Target, Sears, Home Depot, Office Depot and Best Buy, reports that nearly 11 million visitors looked online for specials being promoted at retail stores from Nov. 20 to 28.
CrossMedia Services also offers consumers the opportunity to research across stores through its local shopping portal—ShopLocal.com.
During Thanksgiving Week, the most popular search items were flat-screen LCD and plasma televisions, furniture, digital cameras, iPods, DVD players, Xbox video game consoles, standard televisions, shoes and PlayStation2. ShopLocal.com uses a ZIP Code search engine that allows users to find stores within a specific radius.
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