With Powerful Reporting And Expanded
International Language Messaging Capabilities
LOUISVILLE, COLO. (July 9, 2001) MessageMedia, Inc. (Nasdaq: MESG), a
leader in permission-based, e-mail marketing and messaging solutions,
today announced that in late July 2001 it will release UnityMail 5.0,
its newest version of e-mail marketing software. This database-enabled
software will offer extensive, high-performance capabilities with
powerful reports and expanded international language messaging
capabilities that allow marketers to deliver large-scale, targeted,
permission-based campaigns.
Targeted Marketing Enhances Customer Loyalty
UnityMail 5.0 licensed software integrates a customer`s database into an
e-mail marketing software allowing marketers to build one-to-one
relationships with their customers, prospects, and employees, as well as
create better customer profiles. UnityMail 5.0 helps marketers develop
strategies where audiences are messaged only when an offer fits a
pre-expressed need, action, or preference. Such personalization and the
ability to have meaningful reporting analytics are two of the most
important elements in enhancing customer loyalty.
Scalable Architecture
UnityMail 5.0 defines scalability by more efficiently distributing the
most crucial e-mail delivery and response-handling tasks to dedicated
machines. Processing power is added as it is needed, and where it is
needed; this maximizes campaign performance. Outbound campaign messages
and customer` requests are quickly handled. With the ability to handle
tasks across multiple servers and processors, UnityMail 5.0 software
will enhance the delivery and processing performance of large-scale
e-mail marketing campaigns.
About MessageMedia, Inc.
MessageMedia, Inc. (Nasdaq:MESG), a leader in permission-based e-mail
marketing and messaging solutions, offers M3Platform, a powerful,
customer-centric e-messaging platform that fully integrates
MessageMedia`s outsourced solutions into a common architecture, and
UnityMail an award-winning licensed software. MessageMedia provides
specialized solutions for the publishing, ISP/portal, retail/e-tail,
financial services, high-tech, and travel and entertainment industries.
Safe Harbor Statement Under the Private Securities Litigation Reform Act
With the exception of the historical information contained in this
release, the matters described herein may contain forward-looking
statements that involve risk and uncertainties. All companies and
product names are trademarks of their respective owners
###
Contact Information:
Richard Hurwitz
VP, Marketing & Corporate Communications
MessageMedia, Inc.
303.381.7500
investor@messagemedia.com
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