Shoppers pushed online retailers’ ledgers farther into the black on “Black Monday,” the first day back at work after Thanksgiving, according to comScore Networks Inc.
Customers spent $391 million on the web that day, 30% more than the $300 million from the corresponding day last year, comScore says.
The Black Monday buying brought the season-to-date total to $6.5 billion, an increase of 25% from last year’s $5.3 billion through the same day, comScore says.
ComScore expects shoppers to spend more than $15 billion for online merchandise in November and December of this year.
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