Black Monday’s spending was up 30% over year ago, comScore reports
Shoppers pushed online retailers’ ledgers farther into the black on “Black Monday,” the first day back at work after Thanksgiving, according to comScore Networks Inc.
Customers spent $391 million on the web that day, 30% more than the $300 million from the corresponding day last year, comScore says.
The Black Monday buying brought the season-to-date total to $6.5 billion, an increase of 25% from last year’s $5.3 billion through the same day, comScore says.
ComScore expects shoppers to spend more than $15 billion for online merchandise in November and December of this year.
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