Target’s online sales are up thanks to Amazon, Target says
Target Corp. is renewing its e-commerce arrangement with Amazon.com Inc. after experiencing significant growth in online sales, Target vice chairman Jerry Storch says. "As a result of our association with Amazon.com, we increased sales significantly year-over-year for our online properties in the first two quarters of 2003, and look forward to continuing this success," he says.
Target and Amazon launched Target.com last summer, integrating Amazon.com with the retail web sites of Target’s three brands: Target, Marshall Field’s and Mervyn’s. Operated on Amazon’s e-commerce platform, the combined site, also known as Target.Direct, lets customers shop at all four sites and use the same shopping cart. The Target.Direct site uses Amazon’s system of offering product recommendations, its site search technology and its personalization system that customizes merchandising for each customer based on past shopping behavior. Amazon also provides Target with tools for directly managing site content and merchandising.
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