iCrossing names a new COO

Search engine marketing agency icrossing Inc. has promoted Rod Lenniger from senior vice president of operations to chief operating officer. Lenniger will oversee seven departments within icrossing: Technology and Natural Search Optimization, Product Development, Analytics, Media, Creative, Project Management, and Human Resources and Training.

Lenniger joined icrossing last summer. He previously was president of Stoner-Roland LLC, a management and consulting services firm. Icrossing has been in the search marketing field since 1998.