Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Friday, December 10, 2004   
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iTunes will accept PayPal

Apple Computer Inc.’s iTunes Music Store in the U.S. has agreed to accept eBay Inc.’s PayPal for purchases of music downloads, audiobooks and gift certificates, starting today.

To promote the service, iTunes will give five free songs to the first 500,000 customers to open a new iTunes account in the U.S. using PayPal as their form of payment before March 31.

The iTunes Music Store features more than 1 million songs from the major music companies and 600 independent record labels, over 9,000 audiobooks, gift certificates and music exclusive to iTunes.

PayPal has more than 56 million accounts and is available to users in 45 countries.

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