Target.com targets gift buyers
Target is planning its annual fall upgrades for Target.com. The retailer, No. 19 in the Internet Retailer Top 500 Guide, is adding Target Lists, a new tool that will enable users to create individualized shopping lists for everyday and special occasions.
The new application will help Target grow its multi-channel retail program and drive more gift sales online and at the retailer’s network of 1,500 stores in 47 states. Today about 50% of the chain’s wedding and baby registries begin on Target.com, Target president Gregg Steinhafel told Wall Street analysts on the company’s recent second quarter earnings call. “We continue to find new opportunities for Target.com to deepen our guests’ relationships and drive both online and in-store sales,” he told analysts. “Target.com continues to grow as a part of an integrated strategy to simplify shopping for our guests.”
Though Target doesn’t break out web sales, Steinhafel says Target is pleased with its online performance. “Both sales and traffic of the site continued to grow at a double-digit pace,” he told analysts.
Target handles the marketing and merchandising for Target.com, but uses Amazon Services to operate its e-commerce platform.
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