Bigfoot Interactive selected by Samsung Electronics to manage advanced email communications
- Company Bolsters Presence in High Tech Vertical -
NEW YORK, NY – September 13, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced it has been selected by Samsung Electronics Co., Ltd, a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, as the provider of its email campaigns and initiatives. Samsung will utilize Bigfoot Interactive`s flexible DREAMSM technology platform as an ASP solution and will leverage the company`s marketing automation solutions, professional and delivery assurance services to optimize their email campaigns and online customer communication initiatives.
Samsung joins new blue chip clients such as Amazon Services and Expedia and demonstrates the company`s continued acceleration and market leadership across all vertical business sectors. To address the needs unique to marketers in each of these sectors, Bigfoot Interactive offers pre-packaged industry-focused toolkits that combine multiple marketing automation modules. Currently, marketing automation toolkits are available for more than 10 vertical markets including Financial Services, Retail, Publishing, Technology, Telecommunications, CPG and Travel.
"Among businesses eager to maintain a competitive edge, email communications is claiming a prominent place as an efficient, powerful medium capable of deepening customer relationships to drive loyalty and lifetime value," said Al DiGuido, CEO of Bigfoot Interactive. "We welcome global consumer electronics leader, Samsung to our growing roster of clients and are thrilled to have such a widely recognized brand select Bigfoot Interactive for our market leading technology platform, unique marketing automation tool kit and robust service offering."
Bigfoot Interactive`s marketing automation solutions allow Samsung to seamlessly integrate and automate email communications such as new product announcements based on a customer`s specific actions, interests or preferences. Samsung also gains access to Bigfoot Interactive`s proprietary mail relay server and marketing services, including strategic consulting, creative, list acquisition, and analytic services. Bigfoot Interactive`s proprietary mail relay server provides marketers with the flexibility to manage and optimize email delivery by domain and to adapt to frequently changing ISP requirements on the fly. Additional delivery optimization solutions consist of an array of suppression, hygiene, monitoring, consulting and reporting services - that in aggregate, form the most comprehensive offering for delivery assurance available today.
"Samsung is constantly looking to promote the value of our brand by connecting with consumers and channel partners in a timely and meaningful manner," said Peter Weedfald, senior vice president, Sales and Marketing, Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc. “Samsung recognizes the inherent value in email communications and after an extensive evaluation we selected Bigfoot Interactive. The company’s products and services allow us to implement and manage email dialogues with our consumers and customers efficiently and creatively."
Built as the most robust and flexible email technology platform available on the market, DREAM is available in a range of offerings to fit marketers` needs and budgets, including full-service, ASP, collaborative ASP and/or enterprise-level integrated solutions. For more information on Bigfoot Interactive’s DREAM technology platform and marketing automation tool kits contact info@bigfootinteractive.com or visit www.bigfootinteractive.com.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 165 brands and divisions, including Expedia and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company`s investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world`s largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.
Bigfoot Interactive, DREAM, and the Bigfoot Interactive logo are trademarks, service marks or registered trademarks of Bigfoot Interactive in the United States and other countries.
CONTACT:
Amanda Cheslock
Sloane & Company
acheslock@sloanepr.com
(212) 446-1884
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