Rich Media Shop Helps Hollywood Eyewear Designer Cash-in On "Matrix Reloaded"
New York, NY - 5/28/03 -Glow Interactive`s recent launch of The Blinde Design
Project, http://www.blinde.com, establishes a visually and functionally
compelling eyewear brand consistent with the new film, "Matrix Reloaded." The
site, designed using the latest in Rich Media technology, highlights the five
authentic eyewear frames worn by the principal characters in the film and
graphically captures the Matrix style in an online media and commerce
experience.
For Glow, the challenge was to create a site that combined the identities of
"Matrix Reloaded" and Blinde Design into a single user experience.
Traditionally, e-commerce sites possess a strong disconnect between the
identity/entertainment aspect, and the true functionality of a commerce
experience. Utilizing the latest interactive technology, Glow developed a
"single element" where entertainment integrates transparently into e-commerce,
and ultimate stimulates purchase occasions.
With the new site, users can easily browse multiple styles and colors, find a
local retailer of Blinde products, and purchase directly online from blinde.com.
The site also incorporates a robust, unique Flash-based e-commerce system.
Since its launch in conjunction with the May 15th release, the site has been
solely responsible for an increase in sales due to an enormous amount of web
traffic and the planned methodology of incorporating rich media into the
commerce experience. The site was almost immediately awarded a "Favourite
Website Award," in recognition for the latest and best in cutting edge design.
"What is so unique about this site is that we were able to create a total rich
media environment that invites you to actually make a purchase," says Ted
Kacandes, co-founder and lead creative developer for Glow. "By working
completely in flash we bring users right through the entertainment experience
into a commerce transaction."
Richard Walker, CEO of The Blinde Design Project, designed eyewear for all three
"Matrix" films. Walker`s additional Hollywood design credits include "Charlie`s
Angels" and "Tomb Raider". Walker has also designed frames worn by such
celebrities as Madonna, Lenny Kravitz and Gwyenth Paltrow.
"Our main goal was to effectively translate the design aesthetic of Blinde`s
Matrix line of eyewear into an online presence that captures the vibe of the
film," said Walker. "Customers who are familiar with The Matrix will easily
make the connection between the product and film, and those who are unfamiliar
with the movie will be able to immediately identify with the product style."
The blinde.com site will be further expanded in the coming months to include the
full range of Blinde Design eyewear products.
About Glow Interactive
Glow Interactive, Inc. is an award-winning rich media development agency serving
the online community. Glow focuses on the latest in flash design and custom
programming, developing successful marketing campaigns and user experiences for
leading companies in a variety of markets. Creating engaging, reactive media is
the principle behind every project undertaken by Glow. Clients include
HBO/Cinemax, Colgate, BMG, Sony, Y&R, 7-Up, Mattel, Stoli Vodka and others.
Glow Interactive maintains offices in New York and Amsterdam. For more
information visit http://www.glowinteractive.com.
Glow Contact: Mike Molnar
212.786.4569
Blinde: Rachelle Miller
212.925.7208
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