Zoom capacity helps lift sales by 90% at Delightful Deliveries

The ability to enlarge product images has made a big difference at small online gift retailer DelightfulDeliveries.com, where zoom technology from Scene7 has contributed to a sales boost of 90% while reducing returns by 10%, according to CEO Eric Lituchy.

Since implementing the feature, “Our customers can now see for the first time the visual details and quality features of our product line,” says Lituchy, who adds that the zoom capacity helps differentiate the gift basket and gourmet food offering from that of competitors. “We sell many products similar to our competitors and having a better visual representation of the item can be the single difference between a sale and a lost opportunity,” he says.

Scene7’s dynamic imaging platform also has reduced image production and management costs by about 50% Lituchy notes, by automating the on-demand production of derivative product images from a single master image. The derivative images are optimized for the fastest delivery possible across a variety of connection types at the user end; making it easier for customers not using broadband connections to view the products and purchase from the site, Lituchy says.

“We’ve noted improvements in performance of over 20%,” he says. Delightful Deliveries plans eventually to also launch Scene7’s e-catalog and dynamic customization functionality and eventually to extend its use of the technology provider’s dynamic asset management functionality to enable business partners to upload imagery, according to the company.