Napster continues to build its reach into universities
To build on its metamorphosis from a renegade file-sharing service to a legitimate seller of digital music, Napster continues to build its legal presence in the college community—the hotbed of illegal file-sharing.
Napster, a division of Roxio Inc., has added four universities—Eastern Michigan University, the University of North Carolina, North Carolina State University, and the University of Tennessee at Knoxville—to a program that offers Napster’s digital music subscription service to enrolled students at a discount from its usual $9.95 monthly subscription price.
Napster now offers the discount program to a total of 13 universities. The participating universities work with the Campus Action Network, a group headed by Sony BMG Music Entertainment and other recording companies, to foster the use of legitimate digital music services on college campuses.
"It is extremely rewarding to have the academic community share our dedication to providing a safe and fun means of discovering music," said Napster chairman and CEO Chris Gorog.
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