87% of web users fear e-mail newsletters generate spam
Internet users, many of them burned by a barrage of unwanted e-mail messages, have learned to cast a wary eye on the way web the works. In fact, 87% say they believe that if they subscribe to an e-mail newsletter they will be spammed as a result, according to a survey by ReleMail, a Cody, WY, e-mail monitoring and certification service.
The study also indicates 83% of web users have avoided subscribing to an e-mail newsletter because they weren’t sure they could trust the publisher, while 78% do not always believe company e-mail privacy statements.
91% say they are more likely to do business with an organization that follows ethical e-mail practices and respects their privacy, the ReleMail study says.
“These data point out that people are increasingly skeptical of self-published e-mail privacy policies,” ReleMail founder Mike Adams says.
Back...
