HPShopping.com consolidates product data feeds and boosts revenues by 147%

HPShopping.com shrunk what had been six data feeds to different shopping comparison engines under paid inclusion programs to one feed while increasing distribution across shopping aggregator and affiliate sites under a product data feed program with search engine marketing company Performics Inc., the company reports. After launching the program with Performics in April 2003, the computer and consumer electronics site’s revenue rose 64% from the previous quarter and continued to grow for the next three quarters, resulting in a year-over-year increase of 147%, according to the company.

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Consolidating six product data feeds into one “has not only helped us to save time but also enabled us to quickly identify and execute merchandising improvements which increase the effectiveness of our overall online marketing program,” says Amanda Evans, consumer marketing manager at HPShopping.com

Instead of separate product data feeds configured to meet the requirements of different shopping comparison engines, HPShopping.com does one feed to Performics, where platform technology automatically forwards the data to each engine after translating it into the engine’s preferred format. The Performics platform also reports ROI results from shopping comparison engines and all other distribution partners in a single interface. The program has boosted HPShopping.com’s reach, with products from the site now regularly appearing in the engines of 31 partner sites, the company says.