Consumers started their online shopping earlier this year and completed it later than in the past, shopping comparison site PriceGrabber.com reports. Consumers started shopping online on Nov. 11 with a 30% increase in click-throughs compared to that date a year earlier. Click-throughs were up 62% on Black Friday compared to last year; 66% on the following Monday compared to last year.
The biggest online shopping date at PriceGrabber.com this year was Dec. 13 compared to Dec. 8 in 2003. It also reports that traffic began to level off two to three days later this year than last.
At $400, the average order that PriceGrabber referred to a retailer was up 12% over last year.
December click-throughs at PriceGrabber were more than double—up 109%—from the year before. Growth in December last year was 54% over December 2002.
PriceGrabber reported the following growth of searches in categories this December over last:
Flowers: 313%
Apparel: 239%
Office: 171%
Home & Garden: 153%
Jewelry: 149%
Babies: 147%
Electronics: 121%
Toys: 77%
Books: 60%
Photo: 42%
Computers: 35%
Video Games: 16%
Software: 10%
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