Amazon sells a record 2.8 million items in a single day
Amazon.com Inc. reports its busiest holiday season ever, including a single-day sales record of more than 2.8 million units, or 32 per second worldwide. The company shipped merchandise to 217 countries, and more than 100,000 parcels were delivered to overseas United States military personnel.
In the United States alone, Amazon attracted 700,000 shoppers during a single hour during the holiday shopping season, the company says.
Even though Amazon sold more books on Thanksgiving weekend than ever before, the category still lost first-place status at the site for the first time that weekend, when the consumer electronics business took the lead in dollar volume.
Just in the U.S., beginning Nov. 25, Amazon sold more than one watch per minute. The site sold more than one million units per week in the music department for two straight weeks in December.
Kitchen merchandise led the Home & Garden category this season, while the most popular gift baskets in Gourmet Food came again this year from Harry & David’s and Ghirardelli. In Sports and Outdoors the leaders were flashlights, poker chips and exercise equipment. Top sellers in Computer & Video Games were Halo 2 (Xbox), Grand Theft Auto: San Adreas (Playstation 2) and the Incredibles (Gameboy Advance).
In Health & Personal Care, nose hair groomers, shavers and electric toothbrushes were the top sellers. Tools & Hardware’s biggest sellers were the Black & Decker Auto Tape Measure, the Strait-Line Intersect Laser Level and the Porter Cable Finish & Brad Nailer Combo Kit. Best selling books were “America (The Book): A Citizen’s Guide to Democracy Inaction,” by Jon Stewart: “The Five People You Meet in Heaven,” by Mitch Albom; and “Chronicles, Vol. 1,” by Bob Dylan.
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