FTD Group web sales flower 4% for fiscal 2007
Domestic web sales at FTD Group Inc. hit $254.1 million for the florist’s 2007 fiscal year, a 4% increase over $245.2 million during FY 2006. Web sales accounted for 88% of the retailer’s fiscal year 2007 domestic consumer segment sales of $287.6 million; they accounted for 89% of FY 2006 sales of $275.8 million in the same segment.
In total, FTD Group, No. 50 in the Internet Retailer Top 500 Guide, grew revenue 31.8% in 2007 to $613 million compared with $465.1 million during the previous fiscal year.
Total company sales for 2007 include domestic florist revenue of $182 million and international sales of $143.4 million. FY 2007 was the first year FTD Group reaped international sales. It acquired Interflora in July 2006, which became FTD’s international arm. Of the $143.4 million in international sales, $82.1 million, or 57.3%, stemmed from the Internet.
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