Ukrop`s Selects viaLink Services
Scan Based Trading and data synchronization to be focus of new trading partner processes
Dallas, Texas - May 28, 2003 - The viaLink Company (OTCBB: VLNK) announced today that Ukrop`s Super Markets, Inc., a retail chain with stores throughout central Virginia, had selected viaLink to enable Ukrop`s and its suppliers to implement more efficient business processes and improve customer satisfaction through vialink`s sbtLinkSM scan based trading service. Ukrop`s and its suppliers will also be able to build on the foundation of commerce-level data synchronization through viaLink`s
syncLink* service.
Scan Based Trading is an advanced business process that aligns supply and demand at the point of sale and enables tight collaboration between a retailer and its suppliers to streamline operations and increase responsiveness to the consumer. Trading partners using viaLink`s sbtLink service for Scan Based Trading have experienced increased sales, reduced out-of-stocks, 100% invoice accuracy, significant time savings from the elimination of back-room check in and other margin-enhancing results.
Ukrop`s Super Markets, Inc., founded in Richmond in 1937, operates 26 retail food stores, Joe`s Market, a Central Bakery and Kitchen, and a distribution center. Ukrop`s was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop`s established a unique partnership with National Commerce Financial Corporation in which it co-owns 18 First Market Bank branches in Ukrop`s locations and 6 free-standing branches. In 2003, for the fourth year in a row, Ukrop`s was recognized by Fortune as one of the 100 Best Companies to Work For.
The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the Retail and CPG industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink`s data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call (972) 934-5500 or visit viaLink`s
website: http://www.vialink.com .
Contact:
Betsy Hill
Director, Marketing
The viaLink Company
(214) 274-0473
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