SUCCESSORIES SELECTS XPEDITE`S E-MAIL SERVICE FOR OPT-IN PROMOTIONS TO COMPLEMENT CATALOG SALES
SUCCESSORIES SELECTS XPEDITE`S E-MAIL SERVICE FOR OPT-IN PROMOTIONS TO COMPLEMENT CATALOG SALES
messageREACH® Helps Motivational Products Company Increase Web Site Traffic and Boost Sales
TINTON FALLS, N.J. (May 27, 2003) - Xpedite (www.xpedite.com), a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK) and a provider of integrated, multimedia messaging services, today announced that Successories, Inc. is using its e-mail messaging service messageREACH® to send monthly broadcast e-mail messages to an opt-in database of customers to advise them of new products, specials and clearance promotions. Successories is a leading provider of motivational and self-improvement products to small and medium size business, Fortune 1000 corporations, educational institutions and government agencies nationwide.
Using messageREACH, Successories delivers thousands of messages to customers simultaneously, directing recipients to the Successories Web site for specials and current offerings. Additionally, Successories utilizes messageREACH`s detailed tracking capabilities to determine the success of each e-mail campaign. As a result, the company attributes the recent increase in both Web site traffic and sales to the use of messageREACH.
"messageREACH is proving to be a very effective vehicle by which we can quickly, efficiently and profitably reach our customers with new product announcements and other special promotions," comments Don Hoff, Vice President of Marketing and Merchandising for Successories. "In the short time we have been using the program, we have been very pleased with the response rates and sales generation."
"Enabling companies like Successories to see an immediate return on their marketing investment via the use of an opt-in e-mail service like messageREACH empowers our clients to further cement their customer relationships by providing value-added services," said Rob Mainor, President of Xpedite. "Building customer loyalty is critical in today`s business environment, and we offer a creative way to accomplish this for our clients."
About Xpedite
Xpedite (www.xpedite.com) provides integrated, multimedia messaging services that help companies automate the entire process of exchanging information with their target audiences while generating a significant return on their investment. The company offers a suite of transactional- and broadcast-based solutions that harness the power of voice, e-mail and fax technologies under the voiceREACHSM, messageREACH® and faxREACHSM brand names. Xpedite`s solutions are designed for high-volume, interactive, time-sensitive communications, such as invoices, bank statements, purchase orders, research reports, subscription renewals, promotional offerings and more. Since its inception in 1988, Xpedite has been an innovator in the messaging industry and has processed billions of messages for companies around the world, including serving more than half of the Fortune 500. Headquartered in Tinton Falls, N.J., Xpedite is a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com) and has sales offices in 30 locations throughout the United States and 25 international offices in 18 countries.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a leading provider of enhanced multimedia group communications services to the global enterprise marketplace. These solutions, which include conferencing, Web collaboration and messaging, are marketed under the Premiere Conferencing and Xpedite brand names.
Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the `safe harbor` provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management`s current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek`s forward-looking statements, including the following factors: competitive pressures among communications services providers, including pricing pressures, may increase significantly; Ptek`s ability to respond to rapid technological change, the development of alternatives to its products and services and the risk of obsolescence of its products, services and technology; market acceptance of new products and services; Ptek`s ability to manage its growth; costs or difficulties related to the integration of businesses and technologies, if any, acquired or that may be acquired by Ptek may be greater than expected; expected cost savings from past or future mergers and acquisitions may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of Ptek`s strategic relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; possible adverse results of pending or future litigation or adverse results of current or future infringement claims; Ptek`s ability to service, repay or refinance all or a portion of its convertible notes issued to the public, which mature on July 1, 2004; the failure of the purchaser to pay the liabilities assumed in, or incurred after, the sale of the Voicecom business unit; risks associated with interruption in Ptek`s services due to the failure of the platforms and network infrastructure utilized in providing its services; Ptek`s services may be interrupted and its costs may increase due to the filing by WorldCom and Global Crossing for protection under Chapter 11 of the United States Bankruptcy Code; domestic and international terrorist activity, war and political instability may adversely affect the level of services utilized by Ptek`s customers and the ability of those customers to pay for services utilized; risks associated with expansion of Ptek`s international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which Ptek is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which Ptek is engaged; and changes in the securities markets may negatively impact Ptek. For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company`s forward-looking statements, please refer to the Company`s filings with the Securities and Exchange Commission, especially in the "Risk Factors Affecting Future Performance" included in the Management`s Discussion and Analysis section of the Company`s Form 10-K for the fiscal year ended December 31, 2002 and in subsequent filings filed with the Securities and Exchange Commission.
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