WINN-DIXIE TO OFFER EXPANDED PRODUCT SELECTION USING ENDLESS AISLE(tm) TECHNOLOGY FROM NEXPANSION®
New "E.S.P." Service to Provide Easy Access to More Than 30,000 Products Above and Beyond Those Carried in Winn-Dixie Supermarkets
NORTH BRUNSWICK, NJ, June 2, 2003 - neXpansion announced today that Winn-Dixie, an operator of more than 1,070 stores across 12 southeastern states and the Bahamas, will leverage neXpansion`s Endless Aisle technology to expand Winn-Dixie`s product offerings via the web. Branded as Winn-Dixie`s "Express Special Purchase " or "E.S.P." and available to shoppers in June 2003, the service will provide Winn-Dixie`s customers with easy online and telephone access to more than 30,000 items above and beyond those carried in the supermarket`s retail stores.
Using technology and fulfillment expertise from neXpansion, Winn-Dixie`s E.S.P. service will offer a virtual supermarket of non-perishable food items and general merchandise shipped straight to the customer`s door. Shoppers seeking products that are not stocked in their local Winn-Dixie stores can look to the new service to provide those items. The assortment available from Winn-Dixie`s E.S.P. service will include a wide selection of ethnic and specialty foods, baby care and beauty products, natural and organic items, pet supplies and even electronics.
"Being located in the Southeastern United States, we have many customers from other regions of the country who vacation here or spend a portion of their winter here," stated Joanne Gage, Sr. Director Consumer & Marketing Services. "E.S.P. makes items that they may purchase back home available to them without us having to warehouse and stock them. It also works in reverse. When they return to their permanent residences, they can purchase some items that they love from Winn-Dixie."
To use the service, Winn-Dixie`s customers may simply log onto www.winn-dixie.com , where they will find a link to Winn-Dixie`s E.S.P. online service. Simple on-screen instructions will direct shoppers to either search for a specific item or browse the broad assortment of products and categories. If a customer is unable to locate a specific product through Winn-Dixie`s E.S.P., he/she can fill out an online request form, and the service will work to find the item and provide a response to the customer within 10 business days. All purchases are shipped directly to the customer. Customers also have the option of phoning in an order at 1-866-946-6349.
"We are extremely pleased that Winn-Dixie has chosen to partner with neXpansion to deliver this value-added service to their large and diverse customer base," said Lisa Kent, president and CEO of neXpansion. "With the E.S.P. service, Winn-Dixie shoppers will benefit from the vastly expanded array of product choices, easy ordering process and direct home delivery, and Winn-Dixie will profit from increased customer satisfaction and loyalty."
About neXpansion
Founded in 1996 as Netgrocer.com, neXpansion (http://www.nexpansion.com ) is a private company that provides customized e-commerce, fulfillment and "hard-to-find" merchandising expertise for manufacturers and retailers. neXpansion`s online store, Netgrocer.com, continues to offer consumers non-perishable grocery, health and beauty, and general merchandise products nationwide. neXpansion`s largest shareholders include Parmalat SpA, a $6 billion multinational dairy and food company, and Cendant Corporation, a $6 billion global provider of business and consumer services.
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