Blue Martini Delivers Messages@POS Solution for In-Store Marketing and Selling
Blue Martini Messages@POS Delivers Personalized Marketing Messages to Customers in the Store to Drive Same Store Sales, Loyalty and Increase Frequency of Store Visits
NRF ANNUAL CONFERENCE, NEW YORK, Jan. 12 -- At the National Retail Federation`s annual conference today, Blue Martini Software, Inc. (NASDAQ:BLUE) announced the availability of Messages@POS, an in-store, intelligent selling application for retailers. Messages@POS delivers personalized marketing messages to customers at the point-of-sale (POS) or to any interactive touchpoint throughout a store. Targeted marketing messages in the store can increase same store sales, customer wallet share, basket size, customer loyalty, and bounce back visits.
With Messages@POS, retailers can promote cross category shopping, store events, new merchandise, and special offers to deliver significant additional revenue. For example, if a retailer with $1 billion in revenue and a $100 average purchase size successfully compels 10% of its customers to return for an additional visit and gets 10% of its customers to buy one additional item in another department, then this translates into more than $150 million in incremental revenue.
According to "Building Smarter Stores," an August 2002 report by Forrester Research, retailers armed with better customer data, and the devices to act on that data, can optimize marketing and merchandising to key segments. The next step, according to Forrester, is extending this segmented marketing to POS systems that offer personalized offers and cross-selling opportunities.
Blue Martini Messages@POS enables targeted messages by customer segment, store, region, and message type, and triggers real time messages resulting from customer events such as purchasing a particular brand or spending a certain amount. Messages@POS delivers customer messages to Java and non-Java POS systems, printed receipts, kiosks, signature capture devices, sales associates, or any interactive device in a store. The application can also be used to coordinate marketing messages in the store with other channels such as email, direct mail, and website to increase campaign response rates. Messages@POS is a modular application in Blue Martini Software`s retail industry solution.
"The store is a new opportunity for retailers to market to customers and deliver personalized messages and offers," said Monte Zweben, Chairman and CEO of Blue Martini Software. "By extending intelligent selling systems to the point-of-sale, retailers can be assured of reaching 100% of their in-store customer base with a relevant, timely message."
About Blue Martini Software
Blue Martini Software is the leading provider of intelligent selling systems. Innovative companies use the software to sell more effectively and improve customer and channel loyalty. Blue Martini intelligent selling systems deliver the expertise of a company`s best sales and marketing people through advisory applications for customers, sales people and partners. Blue Martini Software uses unique "decide and act" capabilities to monitor customer behavior, suggest optimal messages across all channels, guide transactions, and measure the effectiveness of each customer interaction.
NOTE TO EDITORS: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.
This news release regarding Blue Martini Software includes forward-looking statements, based on current expectations, that involve risks and uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: risks associated with the development and licensing of software generally, including potential delays in the software development or release and technical difficulties in software deployment or use; competition and technological changes and developments; risks associated with acquisitions; Blue Martini Software`s need to maintain and enhance business relationships with systems integrators and other parties; and general economic and market conditions. Details on these and other risks are set forth in Blue Martini Software`s Form 10-Ks and 10-Qs filed with the Securities and Exchange Commission ("SEC"). These filings are available on a website maintained by the SEC at http://www.sec.gov/. These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software assumes no obligation to update forward-looking statements.
CONTACT:
Carolyn Adams
Schwartz Communications
415-512-0770
bluemartini@schwartz-pr.com
for Blue Martini Software, Inc.
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