Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Thursday, January 15, 2004   
E-Mail 'Internet Retailer: Marketing Conference/Exhibition June 2007' to a friend  Printer Friendly: Internet Retailer: Marketing Conference/Exhibition June 2007   

Symbol Technologies Introduces New Web-Enabled Self-Service In-Store Kiosk to Improve Customer Service and Reduce Operation Costs

The MK 1100 Micro Kiosk(TM) Powers Retail Customer and Employee Applications

HOLTSVILLE, N.Y.--Jan. 12, 2004--Symbol Technologies, Inc. (NYSE:SBL), The Enterprise Mobility Company(TM), today at the National Retail Federation trade show in New York introduced a new Web-enabled, micro kiosk designed to help retailers increase customer satisfaction by enhancing the shopping experience and to reduce store operation costs by giving employees real-time access to information.

The MK 1100 Micro Kiosk(TM) is an interactive self-service kiosk that can be cost effectively deployed to handle both customer and employee applications. The kiosk system can drive incremental sales at the point-of-decision. Consumers can verify product pricing, view digital advertising and promotions, automate orders, locate products, and access frequent shopper information. Retailers can also use the new micro kiosk to deploy store operation applications that increase staff productivity. Employees have in-aisle access to product data and can enter over-stock or under-stock alerts, obtain SKU details, clock-in and clock-out and view work schedules.

"Symbol is setting the pace in customer facing store technology that captures and displays information at the point-of-service. The MK 1100 easily integrates into the store network and gives retailers the flexibility to appropriately scale kiosk applications and improve store performance," said Scott Allan, vice president and general manager of the Symbol payment and kiosk business unit. "This new product expands the Symbol portfolio of kiosk systems and provides retailers greater options to adopt solutions that improve the buying experience and increase revenue." The new Symbol micro kiosk features a software development kit (SDK) that empowers retail information technology (IT) teams to create valuable applications using Symbol`s software development environment powered by the Microsoft(R) Windows(R) CE .NET 4.1 operating system. The SDK includes a fully functional HTML-based demo application with source code. The MK 1100 supports many programming languages, including, C, C++, C#, Visual Basic.NET, and Browser. The MK 1100 supports serial printing in all these languages.

The MK 1100, which features a 5.7-inch (diagonal) color display (1/4 VGA) with optional touch screen capability, connects to store networks through Ethernet or Wi-Fi communications. Designed to minimize total cost of ownership, the MK 1100 supports Symbol AirBEAM Smart to wirelessly refresh software running on the device. The system also supports simple network management protocol (SNMP) so it can be centrally monitored as a client on the network. The kiosk features high performance Symbol 1-D and 2-D data capture capabilities.

About Symbol Technologies
Symbol Technologies, Inc., The Enterprise Mobility Company(TM), delivers solutions that capture, move and manage information in real time, from the point of activity to the point of decision. Symbol solutions integrate advanced data capture technology, ruggedized mobile computers, wireless infrastructure, enabling software and high-ROI applications from our business partners and Symbol Enterprise Mobility Services. Symbol enterprise mobility solutions increase business productivity and velocity, reduce costs and realize competitive advantage for the world`s leading retailers, transportation and logistics companies and manufacturers as well as government agencies and providers of healthcare, hospitality and security. More information is available at www.symbol.com.

Contacts For media information:
Symbol Technologies, Inc.
Mark Ferrone, 408-528-2749
hallp@symbol.com
OR
Euro RSCG Middleberg
Chaim Haas, 212-699-2786
chaim.haas@eurorscg.com
OR
For financial information:
Symbol Technologies, Inc.
Nancy Tully, 631-738-5050
tullyn@symbol.com
OR
For industry analyst information:
Symbol Technologies, Inc.
Shirley Schroedl, 631-738-4823
schroeds@symbol.com
End of Content

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides