Symbol Technologies Introduces In-Store Software-Based System to Enable Retailers to OfferPersonalized Service to Loyal Customers
NRF 93rd Annual Convention
HOLTSVILLE, N.Y.--Jan. 12, 2004--Symbol Technologies, Inc. (NYSE: SBL), The Enterprise Mobility Company(TM), today at the National Retail Federation trade show in New York introduced the Symbol Clientele 1:1 Solution Suite(TM), an in-store associate selling system for specialty and department store retailers. The software system, which operates on Symbol handheld computers and other devices, provides a robust set of tools to guide retail sales associates through proven best practices of effective one-to-one retail selling.
Using this system, sales associates coordinate sales activity, update client profiles, review purchase history, check sizes and measurements, track shopper preferences and wish list items, make purchase suggestions, monitor shopping frequency, plan follow-up calls, schedule appointments and send out-bound correspondence directly from a Symbol handheld computer. The system software also supports users with access to purchase and client information, sorted and organized for ease of use, as well as a full range of sales force automation tools to assure high levels of productivity. Additionally, the software supports ad hoc queries and reporting on data collected in the retail store.
"We developed a system to help retailers better serve their customers, who are often time-starved, but need to find and purchase what they are looking for as quickly and easily as possible, while also providing retailers with an opportunity to drive sales and increase shopper loyalty in the competitive retail marketplace," said Bryan Amaral, vice president, Symbol Technologies. "For example, if a shopper has a history of buying new spring clothes from a specific designer, using the Symbol Clientele 1:1 Suite, a store associate is able to automatically contact that shopper when the new spring line from their preferred designer has arrived, thus driving sales and shopper loyalty to that retailer."
The Symbol Clientele 1:1 Suite supports multiple deployment platforms including mClient(TM) for Symbol wireless handheld computers, eClient(TM) for browser-based devices and posClient(TM) for embedded applications on PC point-of-sale (POS) hardware devices. These are supported by an eSP 1:1, an intelligent rule-based engine that delivers real-time messaging. More than just collecting information, the Symbol Clientele 1:1 enables sales associates to improve the quality of service and customer satisfaction throughout the retail environment.
The Symbol Clientele 1:1 Solution Suite maintains a flexible deployment architecture that supports a myriad of options, from local server environments to Web-enabled centralized hosted implementations. The system is designed to co-exist with host-based CRM, loyalty and campaign management systems and custom in-store Web kiosk applications. A retailer can also customize the software user interface for the in-store sales team to provide a department-specific user experience by selling area.
More information about Symbol products introduced at NRF 2004 is available at: www.symbol.com/nrf2004. To view the Symbol NRF 2004 press kit, visit www.symbol.com/news/pressreleases/presskit_nrf2004.html.
More information about Symbol Clienteling solutions is available at: http://www.symbol.com/clientele.
About Symbol Technologies
Symbol Technologies, Inc., The Enterprise Mobility Company(TM), delivers solutions that capture, move and manage information in real time, from the point of activity to the point of decision. Symbol solutions integrate advanced data capture technology, ruggedized mobile computers, wireless infrastructure, enabling software and high-ROI applications from our business partners and Symbol Enterprise Mobility Services. Symbol enterprise mobility solutions increase business productivity and velocity, reduce costs and realize competitive advantage for the world`s leading retailers, transportation and logistics companies and manufacturers as well as government agencies and providers of healthcare, hospitality and security. More information is available at www.symbol.com.
Contacts
For media information:
Symbol Technologies Inc.
Patricia Hall, 631-738-5636
hallp@symbol.com
or
Euro RSCG Middleberg
Chaim Haas, 212-699-2786
chaim.haas@eurorscg.com
or
For financial information:
Symbol Technologies Inc.
Nancy Tully, 631-738-5050
tullyn@symbol.com
or
For industry analyst information:
Symbol Technologies Inc.
Shirley Schroedl, 631-738-4823
schroeds@symbol.com
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