NETRATINGS LAUNCHES NIELSEN//NETRATINGS ADRELEVANCE 4.0
Leading Advertising Intelligence Solution Powers New Online Ad Tracking Tools
NEW YORK - June 2, 2003 - Nielsen//NetRatings, the global standard for
Internet audience measurement and analysis, today launched AdRelevance 4.0,
providing the advertising and media buying and selling communities with
powerful new tracking tools to help more effectively measure and research
online advertising campaigns. As the online ad market continues to rapidly
evolve, Nielsen//NetRatings sets the pace by pioneering new measurement
features such as cross-media spending analysis, keyword search measurement,
additional rich media and ad format tracking, and precision probing for
registered areas and sub-sites, to meet clients` changing needs.
Nielsen//NetRatings AdRelevance 4.0 now boasts improvements designed to
equip customers with essential tools to accurately measure and analyze
online advertising information. New tracking features include:
* AdAcross-Provides ad expenditure measurement across 16 different forms of
media. This add-on service was developed in conjunction with Nielsen
Monitor-Plus.
* AdLink-Supplies clients with real-time measurement of sponsored links by
keyword across 23 top search engines, delivering the most comprehensive
measurement of keyword sponsored listings in the industry.
* Ad Format Measurement-Provides measurement for Leaderboard (728x90) ads,
expanding AdRelevance`s coverage to include all 15 of IAB`s voluntary
guideline formats and the entire universal ad package set. Additionally,
AdRelevance 4.0 now adds Klip-Ad and EyeWonder rich media technologies to
the service`s current rich media coverage that includes Unicast, Eyeblaster,
Shoshkele, PointRoll, Bluestreak, Enliven and all generic Flash forms.
* Registered Area and Sub-site Tracking-AdRelevance`s CloudproberTM sampling
methodology has been upgraded to more precisely probe ad impression and
spending numbers found within registered areas, such as password-protected
and premium service sections, as well providing more in-depth tracking of
sub-sites.
"Providing our clients with the most accurate and detailed research is
paramount, and AdRelevance helps us achieve this goal," said Pam Eleftherio,
vice president of media services, Carat Interactive. "For several years now,
we`ve relied on the service as the go-to source for critical research
information on the interactive ad space."
"We utilize Nielsen//NetRatings AdRelevance service to help us better
understand our clients` competitive landscape in online media," said Jerry
Courtney, associate media director of interactive, GSD&M. "The new
enhancements will allow us a more robust picture as we look to develop
strategies to successfully compete in the new media space."
"Nielsen//NetRatings is dedicated to serving the changing needs of our
clients, as we constantly push the envelope in creating innovative
products," added William Pulver, president and CEO, NetRatings. "With
ground-breaking features such as cross-media expenditure analysis and
keyword search measurement, AdRelevance 4.0 continues to set the standard in
online advertising intelligence. The service upgrade is just another example
of our commitment in delivering the best advertising research solutions to
the industry, providing customers with quality information they can trust."
Availability: Nielsen//NetRatings AdRelevance 4.0 is currently available.
About Nielsen//NetRatings
Nielsen//NetRatings is the global standard for Internet audience measurement
and analysis and is the industry`s premier source for online advertising
intelligence with its NetView, AdRelevance, @Plan and WebRF services.
Covering 70 percent of the world`s Internet usage, the Nielsen//NetRatings
services offer syndicated Internet and digital media ratings reports and
custom-tailored data to help companies gain valuable insight into their
business. For more information, please visit www.nielsen-netratings.com.
About NetRatings, Inc.
NetRatings, Inc., (Nasdaq: NTRT) is the provider of the Nielsen//NetRatings
services, which set the global standard for Internet audience measurement
and analysis. Nielsen//NetRatings enables its customers to make informed
business-critical decisions regarding their Internet strategies with its
technology driven products and services, which include the
Nielsen//NetRatings NetView Internet audience measurement service,
AdRelevance online advertising intelligence, @Plan Web user lifestyle,
demographic and product brand preferences data, WebRF, an Internet reach and
frequency planning tool, and custom data, research and analysis.
# # #
Maria Bumatay
NetRatings, PR Manager
mbumatay@netratings.com
408-586-7560
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