Flow Systems unveils Promotion Solution, Promo Connect, Enabling Industry Leaders to maximize Marketing Campaigns
Flow Systems Is First to Offer Competitive Trade-In Program, Allowing Retailers and Distributors to Easily Upgrade to Flow Systems` Solutions
LONGUEUIL, Canada.-June 2, 2003 -- Flow Systems Corporation, an innovator of end-to-end product information and promotion management solutions for retailers and distributors and division of Mediagrif Interactive Technologies Inc. (TSX: MDF), today announced the availability of Promo Connect 2.0 - a new marketing solution focused on the effective planning and execution of promotions. Promo Connect 2.0 addresses the growing demand by retailers and distributors to increase sales by publishing more targeted promotions. It seamlessly integrates with Flow Systems` flagship product information management (PIM) solution, Content Factory 5.0, also available in production with new features this month.
The two solutions together enable marketing organizations to rapidly execute promotions, more cost effectively. Additionally, as Flow Systems continues its innovation in the market, it is offering a Competitive "Trade-In" Program, giving customers up to $100,000 in value to trade-in their current PIM and marketing solutions for Flow Systems` solutions. This program is available today. To find out more, contact info@flowsystems.com
Promo Connect 2.0 Makes Retailers More Effective
Promo Connect 2.0 employs a powerful graphical user interface allowing merchandisers to create more promotions faster than ever with the same resources. Real-time previewing and reporting provides promotion managers with an easy way to track the progress of concurrent promotional pieces. Other features include:
--Creation of promotions such as print flyers and e-flyers in a paperless collaborative environment;
--Development of promotions for multiple regions and multiple price zones in multiple languages and currencies;
--Definition of custom page layouts to be automatically recreated in QuarkXPress and Adobe InDesign;
--Optimization of detailed information to perform profit-per-page analysis, square-inch analysis and vendor co-op reporting
Yankee Group Insights
"Flow Systems provides a unique mix of both an IT focused product information management solution with Content Factory, as well as tightly integrated marketing solutions such as Promo Connect 2.0, enabling end-to-end promotion management for marketing organizations," said Sheryl Kingstone, CRM Strategies Program Manager, Yankee Group. "I look forward to watching Flow Systems` progress as they expand their penetration of Fortune 1000 companies in the retail space and address the needs of the market."
Content Factory 5.0 Powers Marketing Campaigns
Flow Systems` Content Factory is a distinctive PIM solution that efficiently manages enterprise-wide product information from a single system. By centralizing the management of content, including rich multimedia and international data, Content Factory allows users to access the same, up-to-date product information. Content Factory is accessible to users over the Internet through a rich graphical interface and ensures that product information is universally consistent, no matter which marketing channel is used. New features of version 5.0 include:
An improved Content Workbench module that allows organizations to benefit from product information more quickly;
A new Media Management module to centrally manage digital assets such as product pictures, data sheets, video files, warranty documentation, and more;
An enhanced Workflow Management module that allows product content creators and users to collaborate and share information in a paperless environment;
Access to new merchandising features such as product cross-referencing, support for special characters, text formatting and complex table design
"Flow Promo Connect is exactly what retailers and distributors have been asking for. It is a perfect complement to our other highly popular marketing solutions such as Web Connect and Business Connect," said Martin Le Sauteur, Chief Executive Officer of Flow Systems. "We feel so confident about the quality and benefits of our tightly integrated PIM and marketing management solutions that we are offering this unique trade-in program to enable leading retailers and distributors to easily switch to Flow Systems, experiencing the difference that our first class solutions will make for their promotional efforts."
About Flow Systems
Flow Systems, a division of Mediagrif Interactive Technologies Inc. (TSX: MDF), is an innovator of end-to-end product information and promotion management solutions for retailers and distributors. Flow Systems` flagship product information management (PIM) solution - Content Factory - leads the industry as a centralized PIM repository that reduces systems resources, while making product information available to all users for effective marketing campaigns. Content Factory easily integrates with Flow Systems` marketing modules - Promo Connect, Business Connect, Print Connect and Web Connect. Customers include 3M, Boise Office Solutions, Corporate Express Canada, and Snap-On Tools. Flow Systems is located in Longueuil, Quebec, Canada. For more information, send an email to info@flowsystems.com or call 1-866-681-4548. Flow Systems` Web site address is: www.flowsystems.com
About Mediagrif Interactive Technologies Inc.
Mediagrif Interactive Technologies Inc. (TSX: MDF) is a world-leading operator of e-business networks and provider of complete e-business solutions, including content management and e-tendering solutions. Mediagrif`s e-business networks allow buyers and sellers within specific industries to source, purchase or sell products and to exchange documents more efficiently using the Internet. Mediagrif operates 8 networks, including industry leaders The Broker Forum (www.brokerforum.com) Power Source On-Line (www.powersourceonline.com), Telecom Finders (www.telecomfinders.com) and Global Wine & Spirits (www.globalwinespirits.com). Through its networks, Mediagrif currently serves a membership base of more than 7,500 business located in 60 countries. The company also owns and operates the MERX e-tendering service (www.merx.com), the official distributor of tender documents for the federal government of Canada, which allows more than 23,800 Canadian businesses to access government contract opportunities. Headquartered in Montreal, Mediagrif through its subsidiaries has various offices in Canada and the United States. For more information on Mediagrif please visit us at www.mediagrif.com or call 1 (877) 677-9088.
For more information:
Next Step Strategies
Marci Rodgers
President
Tel.: 925-245-1111
marci@nextstepstrategies.biz
Mediagrif Interactive Technologies
Kathy Roberge
Director, Communications
Tel.: (450) 677-8797 ext. 3014
kroberge@mediagrif.com
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