/e/intuity Announces Name Change to Red Spade

CHICAGO, IL—June 4, 2003—/e/intuity, a leading website consultancy, announced today that, effective immediately, it has relaunched its corporate identity and changed its name to Red Spade.

“The name Red Spade better reflects our core capabilities—that our website audits uncover usability problems at their root,” says Kay Min, Principal at Red Spade. “By aligning ourselves with the delving nature of a spade, our new corporate identity emphasizes how our audit solutions offer deep analysis by uncovering usability problems that have negative implications for customers and are at the root of lost revenues and compromised competitive advantage.”

In conjunction with the name change, Red Spade has a redesigned logo and website—www.redspade.com—to align with the new concept. “We are excited about our new corporate identity and believe that our clients and prospects will have a more concrete understanding of how and what we deliver,” adds Min.

Under the new name, Red Spade will continue its commitment to delivering clear, comprehensive, and compelling audit intelligence to help companies make smarter decisions about their websites and positively impact business metrics by improving site effectiveness.

About Red Spade
Red Spade is a leading website consultancy specializing in customer-centric business solutions that drive the success of e-commerce sites. Through a unique and exhaustive auditing process, Red Spade’s metrics-driven solutions reveal and address critical usability issues to realize a greater return on your web presence investment. Our solutions deliver a more usable web experience that leverages your competitive advantage online by building brand, increasing revenue, strengthening customer equity, capturing market share, and empowering customers.

Usability is a critical aspect of website performance. Red Spade partners with Fortune 1000 companies and emerging online businesses that must reap bottom-line results from their e-commerce sites. Our usability audit solutions enable companies to close the gap between their business goals for the site and the realities of the customer experience.

For information about Red Spade, visit our website at www.redspade.com, email press@redspade.com or call 773 539 8323.