Merkle Wins Bid for Ross-Simons Account
--Top catalog marketer is newest customer for Merkle’s Catalog Retail Services Group--
Lanham, Md.--June 2, 2003--Merkle Direct Marketing, Inc. (www.merklenet.com), a leading provider of information-based database marketing services, announced that it has won a contract with Ross-Simons, a Rhode Island-based retailer specializing in jewelry, tableware, home decor, gifts and collectibles that sells to customers via catalogs, the Internet, and retail stores across the eastern United States. Merkle’s Marketing Knowledge Center will provide strategic and analytical capabilities that will help Ross-Simons maximize sales by expanding customer acquisition outreach and improving retention rates among existing customers.
The Ross-Simons contract represents the latest customer acquisition for Merkle’s Catalog Retail Services Group, which was developed as a direct response to the growing needs of the catalog and retail vertical markets. Merkle was awarded the contract after an extensive bidding and proposal process that included six competing firms.
Cindy Marshall, vice president of marketing for Ross-Simons, said, “We chose to work with Merkle for their strategic planning abilities, strong database marketing capabilities, customer acquisition and retention marketing, as well as their analytical services. During the past year, Ross-Simons has focused on improving multi-channel integration, and we see Merkle as a key component of maximizing our results.”
“One of the primary benefits that our Knowledge Center will provide to Ross-Simons is improved visibility into customer activity, whether it takes place via the Internet, in retail stores, or through the company’s catalog,” said Dan Wells, Merkle’s vice president of business development, catalog and retail. “This will help Ross-Simons expand their ‘universe’ of customer prospects, and better understand how to market more effectively to existing customers to maximize sales.”
In working with Ross-Simons, Merkle will utilize its exclusive Marketing Knowledge Center, a comprehensive database marketing solution that supports the critical areas of successful direct-response campaign management. Using the Marketing Knowledge Center, Merkle will create, execute and analyze the results of all promotional campaigns.
About Ross-Simons
Founded in 1952 in Providence, Rhode Island, Ross-Simons is a thriving multi-channel retailer, operating a successful Web site and 14 retail and outlet stores in nine states. Ross-Simons’ focus is to provide the finest jewelry, tableware, home decor, gifts and collectibles at the lowest prices with a commitment to quality, service and satisfaction. The company mails more than 60 million catalogs annually across the United States. For more information, visit: www.ross-simons.com.
About Merkle
Headquartered in Lanham, Maryland, Merkle Direct Marketing, Inc. has delivered high-quality information-based database marketing services to clients across the United States for more than 30 years. By applying database marketing strategies and unparalleled database infrastructure to direct marketing programs, the company enables its clients to close the gap between marketing strategy and implementation, which can lead to significant improvements in new customer acquisition, customer retention, maximization and profitability. The company’s services and solutions include strategic consulting, business intelligence, marketing knowledge center development and maintenance, analytical services, data products, list processing, mail production and response processing services. A privately held corporation, the company has over 700 employees and approximately 300 clients. For additional information, contact Merkle at (301) 459-9700, or visit: www.merklenet.com.
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