JC Whitney Company Selects Endeca With Guided Navigation and Dynamic Merchandising To Power Its Leading Auto Parts and Accessories Site On IBM WebSphere Commerce Software
Endeca InFront`s Winning Advanced Search and Navigation to Enable Improved Customer Experience and Increased Online Order Size
CAMBRIDGE, Mass., May 28, 2003 - Endeca, the only provider of Guided Navigation and advanced search solutions, today announced that the JC Whitney Company, the largest direct marketer of auto parts and accessories, has chosen Endeca InFrontŪ with Guided Navigation to enhance the search, navigation, and merchandising capabilities of its online site. With the help of Endeca InFront`s Guided Navigation and dynamic merchandising capabilities running on IBM`s WebSphere Commerce software, JC Whitney will be able to present users featured products and specials at all stages of their search.
With over 600,000 unique visitors to their Website each week and extensive weekly product updates, JC Whitney wanted to provide their customers with an intuitive search experience that would successfully provide easy access to "everything automotive." The company turned to Endeca with Guided Navigation to enable that transformation. Specifically, InFront`s merchandising capabilities will be key to driving the increased order sizes and conversion rates online that JC Whitney has set as a business goal.
"Endeca InFront`s unique Guided Navigation and dynamic merchandising capabilities, combined with IBM`s leading e-commerce software, will provide a personalized shopping experience for our customers, while allowing us to learn from user behavior patterns to fine-tune merchandising offers," said Robert Cocks, COO for JC Whitney. "And with Endeca, we will now have enhanced insight into how our customers actually search and browse our site. This will enable us to maximize our ability to merchandise the most relevant product - helping to increase our average order sizes and improve inventory management."
JC Whitney will also take advantage of Endeca InFront`s integration with IBM WebSphere Commerce to ensure a fast, successful deployment. "Because of the work that Endeca and IBM have done to integrate InFront with WebSphere Commerce, we know that we will be getting the most out of both products, right out of the box," Cocks added. Using this technology, JC Whitney will be able to improve their search accuracy, while providing personalized, dynamic landing pages for their customers. Endeca provides sophisticated search and navigation solutions for WebSphere Commerce software.
"Endeca InFront gives WebSphere Commerce customers, like JC Whitney, a robust and powerful solution to enhance online performance, provide more sophisticated navigation capability and deliver a quick return on investment which is critical in today`s marketplace," said Bart Lautenbach, director, IBM WebSphere Commerce.
Endeca InFront will also allow JC Whitney to create custom boutiques and feature products instantly and seamlessly so shoppers can discover more related products and ultimately buy more. The enhanced ability to actually find the merchandise they are looking for will result in repeated and more valuable visits to the JC Whitney site.
"JC Whitney is a perfect example of a company who expected more from their search solution - they wanted an integrated search, navigation and merchandising experience," said Steve Papa, CEO and founder of Endeca. "Their goal of delivering this comprehensive, precise and dynamic experience is perfectly in line with Endeca`s core capabilities. Our technology will allow them to meet and surpass their business goals both in customer satisfaction and bottom-line benefits."
Endeca`s Guided Navigation with advanced search solutions help businesses across a variety of sectors including retail, financial services, manufacturing, information publishing and business-to-business with applications that address the information overload problems associated with content, catalog and enterprise information access and retrieval. Endeca solutions are built on innovative technology that makes it possible for the first time to offer Guided Navigation and advanced search on structured and unstructured information with high performance, and low total cost of ownership, even at massive scale.
About Endeca
Endeca offers innovative advanced search and Guided NavigationSM information delivery solutions for companies who need to integrate, discover, and navigate enterprise data to solve the business problems associated with information overload. Endeca technology is already at work for leading retail, financial services and business-to-business companies like Barnes & Noble, Putnam Investments, and Arrow Electronics. Endeca solutions empower users to explore and discover relevant relationships in data and find accurate and precise results with unprecedented speed. Patent-pending algorithms provide a scalable, Web-based infrastructure for data exploration, leading to highly relevant and meaningful search results every time. This technology can be applied across a wide-range of enterprise and customer applications including Customer Relationship Management (CRM) analytics, catalogs, directories, search and portal integration. Endeca is a privately held company headquartered in Cambridge, MA and is backed by leading venture capital firms including Ampersand Ventures, Bessemer Venture Partners and Venrock Associates. Endeca is an IBM Advanced Business Partner. For more information, please visit www.endeca.com or email us at info@endeca.com.
About JC Whitney
Established in 1915, JC Whitney & Co. is the largest direct marketer of name-brand automotive parts and accessories, providing "everything automotive" with more than 60,000 items covering more than 4.2 million automotive applications from the latest model year back to the 1920s.
It introduced its website as a complement to its direct marketing business in 1997. For more information, visit JC Whitney`s website at www.jcwhitney.com.
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Endeca and Endeca InFront are registered trademarks, Endeca Navigation Engine, Endeca ProFind and Endeca Data Foundry are trademarks and Guided Navigation is a service mark of Endeca Technologies, Inc. All other product and service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.
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