Design Within Reach net Q2 sales up 0.2%, web sales down 3.8%
Design Within Reach Inc., No. 213 in the Internet Retailer Top 500 Guide reports that net sales increased by just $100,000, or 0.2%, to $49.1 million in the second quarter of 2007, up from $49 million in the second quarter of 2006. Web sales were $7.6 million, or 15.5%, of net sales, down approximately $300,000, or 3.8%, compared with Q2 2006.
Phone sales for the multi-channel retailer, which specializes in designer furniture at affordable prices, decreased $100,000, or 2%, in the second quarter 2007 ended June 30, compared with the second quarter of 2006. Q2 phone sales were $5 million, representing 10.2% of net sales, down slightly from $5.1 million in the second quarter of 2006.
Sales at Design Within Reach stores, which the company calls studios, were $31.8 million for Q2, representing 64.7% of net sales. The company relies on phone and web sales, via DWR.com, to drive shoppers to its 65 studios and one outlet location.
For the first six months of 2007, net sales increased $9 million, or 10.7%, to $92.9 million, up from $83.9 million in the same period of 2006.
Online sales increased approximately $200,000, or 1.4%, and phone sales decreased $300,000, or 3.2%, in the first half of 2007, compared to the twenty-six weeks ended July 1, 2006.
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