SUNDANCE CATALOG SELECTS FREEBORDERS TO IMPROVE PRODUCT DEVELOPMENT CYCLES
Company to Enhance Designers’ Capabilities and Speed Products to Market
SAN FRANCISCO, Calif., January 21, 2004 – Freeborders today announced that Sundance Catalog Company, a brand well-known for its American West inspired designs, will use FB Product Manager and FB Designer solutions to speed its high-quality fashion offerings to market.
Sundance, founded by Robert Redford, expanded the Sundance Village Store into an award-winning fashion, jewelry and housewares catalog in 1989. Now the catalog company, whose website is seen by 450,000 monthly visitors, will use Freeborders Product Lifecycle Management solutions to completely automate design and development processes that it previously did manually.
“The demand for our unique apparel, jewelry and home furnishings, a convergence of American sensibilities and creative spirit, has dictated that we not only use technology to improve our time to market, but also select state-of-the art solutions and services that will shrink our processes from design concept to finished goods,” said Anne Peters, Sundance Vice President of Design and Creative. “Web-based FB Product Manager and FB Designer will tremendously streamline our product development as we continue to expand our high-quality offerings.”
Sundance selected Freeborders for its proven record of helping more than 350 top manufacturers and retailers globally realize profitable revenue growth, faster product development cycle times, better inventory management and improved quality. Sundance joins other leading Freeborders customers such as Pringle, Dillard`s, DuPont, Gap, J. Crew, L.L.Bean, Lands` End, Liz Claiborne, Saks, and Target in optimizing development processes for competitive gain.
“We are excited to help Sundance improve the design and product-development capabilities required to produce its unique offerings,” said John Cestar, co-CEO of Freeborders. “Our experience with leading global retailers enables us to help brands solve complex production issues that have such a critical effect on ultimate profitability.”
FB Product Manager Benefits
FB Product Manager allows creative teams at brands and retailers to easily and collaboratively design new products, helping speed the development process and manage complexity. Seamlessly and intuitively, FB Product Manager helps brands ensure the right products are created to meet merchandising, assortment, quality, and business goals and objectives.
FB Product Manager:
• Consolidates Product Information, Data, and Communication – Retailers and brands have an accurate snapshot of each season’s product offerings, ensuring maximum control and visibility of their product-driven business;
• Increases Visibility – Product specifications are visible to all authorized internal and external team members, thus reducing lead-time for critical activities such as product sourcing;
• Reduces Product Over-Designing – By allowing iterative reviews of work-in-progress brands ensure that they don’t over design or over sample.
FB Designer Benefits
Using FB Designer, designers create true-to-scale, detailed line sketches with the help of apparel-specific AutoCAD drawing tools. Users easily draw, update, and distribute accurate product drawings, thereby minimizing communication and production errors and facilitating efficient product development, manufacturing, and sourcing.
FB Designer:
• Reduces Development Time – Designers reduce the development time needed to create or modify detailed line sketches and minimize redundant work.
• Creates Efficiencies – Customizable desktops and toolbars composed of the most frequently used features allow designers to work quickly and efficiently.
• Improves Design Accuracy – Designers improve the accuracy of their design as they minimize communication errors internally and among trading partners by using built-in features to draw in true proportion and facilitate accurate specifications.
About Freeborders
Freeborders (www.freeborders.com) provides Product Lifecycle Management (PLM) software and services to leading retailers and their suppliers, enabling brands to more effectively manage the increasing complexity of their supply chains. Freeborders solutions help drive profitable revenue growth, speed products to market, improve inventory management, and maintain control, consistency and quality.
Freeborders software and services are used by over 350 brands and retailers globally, including Dillard`s, DuPont, Gap, J. Crew, L.L. Bean, Lands’ End, Liz Claiborne, Saks, Target and Williams-Sonoma. Freeborders is headquartered in San Francisco, with offices throughout North America, Europe and Asia.
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