MIRROR IMAGE PIONEERS NEXT GENERATION OF CONTENT DELIVERY
-- New Web Computing Suite Offers e-Businesses a Smarter Way to Use Content to
Create a More Engaging Web Experience --
WOBURN, Mass. – January 26, 2004 – Mirror Image® Internet, a leading adaptive network for online content, application and transaction delivery, today unveiled a Web Computing suite of solutions and technologies marking the next generation of content delivery. This suite enables retail, advertising/media and software companies to provide a better, more engaging Web experience to site visitors – without costly capital or time investments from in-house marketing or IT departments.
“While our competitors remain focused on plain-vanilla content delivery or hosted applications, Mirror Image is elevating customer expectations for innovation with a new combination of advanced content delivery and Web computing solutions,” said Bob Hammond, CTO of Mirror Image. “With the ability to add intelligence and logic to Web content, our expanded offerings provide Web marketers with smarter, more targeted capabilities. We take the heavy lifting out of content management and distribution to give our customers the control they want.”
Mirror Image Web Computing: The Next Generation of Content Delivery
Organizational requirements and online capabilities have evolved significantly since the advent of content delivery. With the dawning of the broadband era, managing bandwidth to ensure pipe-hogging graphics are reliably delivered over “the last mile” to the consumer’s desktop has taken a second seat to delivering an all-around engaging Web experience.
Unlike content delivery providers that have built widely distributed, rapidly aging infrastructures, Mirror Image’s patented Content Access Point® (CAP) architecture of strategically located super-servers was designed for the future, providing connectivity, processing power and storage at orders of magnitude above today`s industry norm. Mirror Image’s global network provides the foundation for Web Computing solutions and technologies that mark the next generation of content delivery. These solutions, which include Managed Content Targeting, save IT programming time by offering Web marketers flexible tools for creating relevant, easy-to-manage Web sites.
“By giving customers the ability to associate and distribute logic with content, Mirror Image is taking the next step in content delivery,” said Michael Hoch, Research Director at Aberdeen Group. “Smarter Web content and sophisticated control options enable customers of Mirror Image`s new Web Computing solutions to provide a highly relevant and engaging experience to their Web site visitors.”
Mirror Image’s Web Computing suite includes the following solutions and technologies:
+Managed Content Targeting empowers organizations to globally deliver targeted Web content and marketing campaigns based on specific logic (e.g. geography, language, time of day) without complex programming or Web site changes. With access to an easy-to-use, browser-based interface, rules can be scheduled and marketing campaigns tested and turned on or off without any coding changes or deployment.
Benefits: Saves time and money by giving the Web marketer the control they need to deliver targeted content based on user-defined logic – without expensive infrastructure investments or programming. For example, a visitor to a sports retail site from Boston would see a Red Sox baseball cap on his computer screen while a San Francisco visitor would be greeted by a Giants cap. To further enhance the visitors’ experience, the marketer could also set rules to alter the content based on language or time of day.
+Web Beacon enables businesses to cost-effectively evaluate marketing campaigns, including those that cross several ad server vendors, by anonymously tracking click-stream activity to identify user behavior and trends.
Benefits: Helps organizations understand the effectiveness and ROI of online and email marketing campaigns.
+Java Execution provides a Java container that enables an organization to distribute Web application logic directly to Mirror Image’s network without platform-specific consideration, special syntax or custom programming.
Benefits: Offloads application server processing and bypasses Internet congestion points to optimize Web performance and scalability without costly infrastructure investments.
+Extensible Rules Engine gives customers the ability to code logic for execution on Mirror Image’s network. By intercepting Web requests and processing customer-defined business rules, this powerful engine seamlessly delivers smarter, more sophisticated content to users around the world.
Benefits: Offers complete flexibility and control over the entire delivery process, empowering Web marketers to define custom rules to be executed in a distributed environment. For example, a rule could be written to deliver content based on specific information stored in the HTML header of the request.
“By leveraging the adaptability of our CAP architecture and Web Computing solutions, Mirror Image is ushering in the next phase of content delivery,” concluded Hammond
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